Control of electronic channel affiliates: An exploratory study and research propositions
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DOI: 10.1016/j.jbusres.2012.06.005
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Cited by:
- Watson, George F. & Worm, Stefan & Palmatier, Robert W. & Ganesan, Shankar, 2015. "The Evolution of Marketing Channels: Trends and Research Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 546-568.
- Syrdal, Holly A. & Myers, Susan & Sen, Sandipan & Woodroof, Parker J. & McDowell, William C., 2023. "Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior," Journal of Business Research, Elsevier, vol. 163(C).
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Keywords
Electronic channel affiliates; Control; Host retailers;All these keywords.
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