Why Susie owns Starbucks: The name letter effect in security selection
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Cited by:
- Fennis, Bob M. & Wiebenga, Jacob H., 2017. "Me, myself, and Ikea: Qualifying generic self-referencing effects in brand judgment," Journal of Business Research, Elsevier, vol. 72(C), pages 69-79.
- Štěpán Jurajda & Daniel Münich, 2015.
"Candidate ballot information and election outcomes: the Czech case,"
Post-Soviet Affairs, Taylor & Francis Journals, vol. 31(5), pages 448-469, September.
- Stepan Jurajda & Daniel Munich, 2014. "Candidate Ballot Information and Election Outcomes: The Czech Case," CERGE-EI Working Papers wp500, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
- Jurajda, Štepán & Münich, Daniel, 2014. "Candidate Ballot Information and Election Outcomes: The Czech Case," IZA Discussion Papers 8691, Institute of Labor Economics (IZA).
- Sherman, Arie & Barokas, Guy, 2023. "The effect of name letter on market prices: Field experiments on seller behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
- Chordia, Tarun & Roll, Richard & Subrahmanyam, Avanidhar, 2011. "Recent trends in trading activity and market quality," Journal of Financial Economics, Elsevier, vol. 101(2), pages 243-263, August.
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Keywords
Name letter effect Security selection Investor bias Role of emotions;Statistics
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