Is soft information substitutive or complementary to hard news for investor attention? Evidence from corporate advertising in Japan
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DOI: 10.1016/j.ribaf.2023.102067
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- Huang, Li & Liu, Jinsong & Shi, Jing & Ying, Qianwei, 2024. "Retail investors matter: The value of corporate interactions," Research in International Business and Finance, Elsevier, vol. 69(C).
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More about this item
Keywords
Soft information; Hard news; Advertising; Stock market; Investor attention;All these keywords.
JEL classification:
- G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
- G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
- G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
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