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Auditing program evaluation audits: Executive training exercise for assessing management thinking, planning, and actions

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  • Hsu, Chih-Hsien
  • Sakai, Marcia Y.

Abstract

The present article is an application of Schank's (Schank, Roger C. (2005), Lessons in Learning, New York: Wiley.) "principle #1: just-in-time information delivery makes information useful....OR, don't tell people things that they cannot immediately make use of." The article describes five activities that always occurring implicitly and sometimes explicitly in managing a product, brand, or service: scanning, planning, implementing, assessing, and administering. Management and financial audits of actions and outcomes of programs are sometimes required by firms and government legislative bodies. Similar to the use of written checklist by pilots of the multiple steps involved before plane take-offs, management audit templates are useful for insuring complete and in-depth assessments of management actions and outcomes. This article provides such a management audit template and illustrates its use. The article includes an invitation to the reader to use the template immediately in evaluating both an audit report and a marketing program that the audit report details.

Suggested Citation

  • Hsu, Chih-Hsien & Sakai, Marcia Y., 2009. "Auditing program evaluation audits: Executive training exercise for assessing management thinking, planning, and actions," Journal of Business Research, Elsevier, vol. 62(7), pages 680-689, July.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:7:p:680-689
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    References listed on IDEAS

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    1. Henry Mintzberg, 1978. "Patterns in Strategy Formation," Management Science, INFORMS, vol. 24(9), pages 934-948, May.
    2. Karl E. Weick & Kathleen M. Sutcliffe & David Obstfeld, 2005. "Organizing and the Process of Sensemaking," Organization Science, INFORMS, vol. 16(4), pages 409-421, August.
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    Cited by:

    1. Florin Dobre & Florentin Caloian & Laura Brad, 2012. "Connections Between Audit Fees And Manager’S Salary On Bse," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 6(1), pages 96-101, November.

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