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Introduction to the special issue on the impact of culture on marketing strategy

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  • Laroche, Michel

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  • Laroche, Michel, 2007. "Introduction to the special issue on the impact of culture on marketing strategy," Journal of Business Research, Elsevier, vol. 60(3), pages 177-180, March.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:3:p:177-180
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    Cited by:

    1. La Ferle, Carrie & Kuber, Gayatri & Edwards, Steven M., 2013. "Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin," Journal of Business Research, Elsevier, vol. 66(3), pages 364-373.
    2. Laroche, Michel, 2009. "Impact of culture on marketing strategy: Introduction to the special issue," Journal of Business Research, Elsevier, vol. 62(10), pages 921-923, October.
    3. Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2015. "Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 37-52.

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