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Involving mind, body, and friends: Management that engenders creativity

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  • Rosa, José Antonio
  • Qualls, William J.
  • Fuentes, Carlos

Abstract

Based on the careful observation and interviews of employees at three companies, and supplemented by cases from the popular business press, a discovery approach is used to derive four management principles that engender creativity and innovation in organizations: (1) manage organizations so that their knowledge base is more diverse than what would occur naturally; (2) encourage employees to embrace a collaborative and non-complacent attitude towards work and the organization; (3) make it possible for organization members to engage in the quick testing of ideas and solutions as they emerge; (4) reward employee and supervisor behaviors that support these principles and punish resistance to their implementation. The principles work in companies even if creativity and innovation are not stated organizational objectives, and do not require large investments or disruptions to work processes to yield valuable results.

Suggested Citation

  • Rosa, José Antonio & Qualls, William J. & Fuentes, Carlos, 2008. "Involving mind, body, and friends: Management that engenders creativity," Journal of Business Research, Elsevier, vol. 61(6), pages 631-639, June.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:6:p:631-639
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    References listed on IDEAS

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    1. Deborah Dougherty, 1992. "Interpretive Barriers to Successful Product Innovation in Large Firms," Organization Science, INFORMS, vol. 3(2), pages 179-202, May.
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    1. Rosa, José Antonio & Qualls, William J. & Ruth, Julie A., 2014. "Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs," Journal of Business Research, Elsevier, vol. 67(3), pages 386-393.
    2. Tsarenko, Yelena & Leo, Cheryl & Tse, Herman H.M., 2018. "When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition," Journal of Business Research, Elsevier, vol. 82(C), pages 260-268.
    3. Herron, Eddward T. & Cornell, Robert M., 2021. "Creativity amidst standardization: Is creativity related to auditors’ recognition of and responses to fraud risk cues?," Journal of Business Research, Elsevier, vol. 132(C), pages 314-326.
    4. Michaela Sirková & Viktória Ali Taha & Martina Ferencová & Pavol Jozef Šafárik, 2014. "An Analytical Study On Organizational Creativity: Implications For Management," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 179-187, December.
    5. Choi, Yung Kyun & Yoon, Sukki & Lacey, Heather P., 2013. "Online game characters' influence on brand trust: Self-disclosure, group membership, and product type," Journal of Business Research, Elsevier, vol. 66(8), pages 996-1003.

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