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Economic versus social exchange in marketing places: An empirical study among manufacturing firms

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  • McKee, Daryl
  • Wang, Guangping

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  • McKee, Daryl & Wang, Guangping, 2006. "Economic versus social exchange in marketing places: An empirical study among manufacturing firms," Journal of Business Research, Elsevier, vol. 59(4), pages 397-406, April.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:4:p:397-406
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    References listed on IDEAS

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    1. Candace Young-Ybarra & Margarethe Wiersema, 1999. "Strategic Flexibility in Information Technology Alliances: The Influence of Transaction Cost Economics and Social Exchange Theory," Organization Science, INFORMS, vol. 10(4), pages 439-459, August.
    2. Morris, Michael H. & Holman, Jeanne L., 1988. "Source loyalty in organizational markets: A dyadic perspective," Journal of Business Research, Elsevier, vol. 16(2), pages 117-131, March.
    3. Mody, Ashoka, 1993. "Learning through alliances," Journal of Economic Behavior & Organization, Elsevier, vol. 20(2), pages 151-170, February.
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    Cited by:

    1. Abdul-Ghani, Eathar & Hyde, Kenneth F. & Marshall, Roger, 2011. "Emic and etic interpretations of engagement with a consumer-to-consumer online auction site," Journal of Business Research, Elsevier, vol. 64(10), pages 1060-1066, October.

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