IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v1y2014i35p12.html
   My bibliography  Save this article

Impact of Corporate Social Responsibility on OTC Medicines Consumers

Author

Listed:
  • Vasja Roblek

    (Universitatea din Primorska)

  • Andrej Bertoncelj

    (Universitatea din Primorska)

Abstract

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the second model show that the consumer trust also has a significant effect on virtual brand loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR) and consumer trust as independent predictor variables and virtual brand loyalty as the mediator variable with the specific intention to determine whether the effects of consumer perception of CSR on virtual brand loyalty became insignificant or less significant. The results of Model 3 show a partial mediator effect of consumer trust regarding the relationship between consumer perception of CSR and virtual brand loyalty.

Suggested Citation

  • Vasja Roblek & Andrej Bertoncelj, 2014. "Impact of Corporate Social Responsibility on OTC Medicines Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-12, February.
    • Handle: RePEc:aes:amfeco:v:1:y:2014:i:35:p:12
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1248.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nathalie Lazaric & Edward Lorenz (ed.), 1998. "Trust and Economic Learning," Books, Edward Elgar Publishing, number 1127.
    2. Codruţa Mare & Simona Laura Dragoş & Dan Tudor Lazăr & Cristian Mihai Dragoş, 2013. "Consumer protection through prices: an analysis of the energetic sector in European Union countries," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 327-341, June.
    3. Hernaus Tomislav, 2011. "Business Trends and Tendencies in Organization Design and Work Design Practice: Identifying Cause-and-Effect Relationships," Business Systems Research, Sciendo, vol. 2(1), pages 4-16, January.
    4. Ion Smeureanu & Andreea Dioşteanu & Camelia Delcea & Liviu Cotfas, 2011. "Business Ontology for Evaluating Corporate Social Responsibility," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 28-42, February.
    5. Vasile Dinu, 2011. "Corporate Social Responsibility – Opportunity for Reconciliation between Economical Interests and Social and Environmental Interests," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 6-7, February.
    6. Lazaric Nathalie & Lorenz Edward, 1998. "Trust and Economic Learning: Compte rendu par Cecile Gode-Sanchez," Journal des Economistes et des Etudes Humaines, De Gruyter, vol. 8(2-3), pages 353-362, June.
    7. Sonja Markova & Tatjana Petkovska-Mirčevska, 2013. "Social Media and Supply Chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 89-102, February.
    8. J.P. Gond & A. El Akremi & J. Igalens & V. Swaen, 2011. "A corporate social responsibility," Post-Print hal-00826426, HAL.
    9. Candace Young-Ybarra & Margarethe Wiersema, 1999. "Strategic Flexibility in Information Technology Alliances: The Influence of Transaction Cost Economics and Social Exchange Theory," Organization Science, INFORMS, vol. 10(4), pages 439-459, August.
    10. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    11. Alexandru Nedelea, 2008. "Ethical Responsibility Of Firm’S Marketing Activity," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 103-106, February.
    12. Voicu-Dan Dragomir & Elena Roxana Anghel (Ilcu), 2011. "Social Responsibility Practices Regarding Facilities Granted to Employees and Consumer Protection in Selected European Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 86-103, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Roblek, Vasja & Meško Maja, 2015. "Designing Mobile Application for the Over the Counter Drug Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015, pages 213-219, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ivana Blešic & Aleksandra Dragin & Jelica Markovic & Slobodan Cerovic and Lukrecija Deri, 2014. "Relationships among Shopping Quality and Corporate Social Responsibility of Shopping Centers and Consumer Satisfaction: Case from Novi Sad (Serbia)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 415-415, February.
    2. Elsner, Wolfram & Hocker, Gero & Schwardt, Henning, 2009. "Simplistic vs. Complex Organization: Markets, Hierarchies, and Networks in an 'Organizational Triangle'," MPRA Paper 14315, University Library of Munich, Germany.
    3. Boyer, Robert, 2003. "European and Asian integration processes compared," CEPREMAP Working Papers (Couverture Orange) 0302, CEPREMAP.
    4. Kean Birch & Andrew Cumbers, 2010. "Knowledge, Space, and Economic Governance: The Implications of Knowledge-Based Commodity Chains for Less-Favoured Regions," Environment and Planning A, , vol. 42(11), pages 2581-2601, November.
    5. Bönte, Werner, 2008. "Inter-firm trust in buyer-supplier relations: Are knowledge spillovers and geographical proximity relevant?," Journal of Economic Behavior & Organization, Elsevier, vol. 67(3-4), pages 855-870, September.
    6. Nadia Albu & Catalin Nicolae Albu & Madalina Dumitru & Valentin Florentin Dumitru, 2013. "Plurality or convergence in sustainability reporting standards?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 729-742, November.
    7. Gilles Allaire, 2004. "Cooperation, Qualification Professionnelle Et Regimes De Responsabilite," Post-Print hal-00839352, HAL.
    8. Nooteboom, B., 2002. "A Balanced Theory of Sourcing, Collaboration and Networks," ERIM Report Series Research in Management ERS-2002-24-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    9. Paul Muller, 2006. "Reputation, trust and the dynamics of leadership in communities of practice," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 10(4), pages 381-400, November.
    10. Kriz, Anton & Keating, Byron W., 2010. "Business relationships in China: Lessons about deep trust," MPRA Paper 40427, University Library of Munich, Germany.
    11. Mark Lorenzen, 2007. "Social Capital and Localised Learning: Proximity and Place in Technological and Institutional Dynamics," Urban Studies, Urban Studies Journal Limited, vol. 44(4), pages 799-817, April.
    12. R. Cowan & N. Jonard & J. -B. Zimmermann, 2007. "Evolving networks of inventors," Springer Books, in: Uwe Cantner & Franco Malerba (ed.), Innovation, Industrial Dynamics and Structural Transformation, pages 129-148, Springer.
    13. Widad Guechtouli, 2014. "Innovation and cognitive distance within a community of practice: an agent-based model," Working Papers 2014-149, Department of Research, Ipag Business School.
    14. Jérome VICENTE (GRES-LEREPS), 2003. "From interaction economics to economic geography : theories and evidences (In French)," Cahiers du GRES (2002-2009) 2003-02, Groupement de Recherches Economiques et Sociales.
    15. Freeman, Christopher & Soete, Luc, 2009. "Developing science, technology and innovation indicators: What we can learn from the past," Research Policy, Elsevier, vol. 38(4), pages 583-589, May.
    16. van Staveren, I.P., 2002. "Social capital :What is in it for feminist economics?," ISS Working Papers - General Series 19126, International Institute of Social Studies of Erasmus University Rotterdam (ISS), The Hague.
    17. J. Andrei Villarroel & John E. Taylor & Christopher L. Tucci, 2013. "Innovation and learning performance implications of free revealing and knowledge brokering in competing communities: insights from the Netflix Prize challenge," Computational and Mathematical Organization Theory, Springer, vol. 19(1), pages 42-77, March.
    18. Marwa Khouya & Abdelhay Benabdelhadi, 2021. "A holistic overview on the antecedents of organizational trust: Aggregated theoretical framework," Post-Print hal-03573006, HAL.
    19. B. Nooteboom, 2007. "Transaction Costs, Innovation and Learning," Chapters, in: Horst Hanusch & Andreas Pyka (ed.), Elgar Companion to Neo-Schumpeterian Economics, chapter 63, Edward Elgar Publishing.
    20. André Torre & Frederic Wallet Wallet, 2013. "The role of proximity relations in regional and territorial development processes," ERSA conference papers ersa13p792, European Regional Science Association.

    More about this item

    Keywords

    Consumer trust; corporate social responsibility; structural equation modelling; OTC medicines; social media; marketing; pharmaceutical companies;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:1:y:2014:i:35:p:12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.