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Revising the structural framework for marketing management

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  • Hyman, Michael R.

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  • Hyman, Michael R., 2004. "Revising the structural framework for marketing management," Journal of Business Research, Elsevier, vol. 57(9), pages 923-932, September.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:9:p:923-932
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    References listed on IDEAS

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    1. Magrath, A. J., 1986. "When marketing services, 4 Ps are not enough," Business Horizons, Elsevier, vol. 29(3), pages 44-50.
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    Cited by:

    1. Gibson Burrell & Michael R. Hyman & Christopher Michaelson & Julie A. Nelson & Scott Taylor & Andrew West, 2022. "The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business Ethics," Journal of Business Ethics, Springer, vol. 180(3), pages 917-940, October.
    2. Trafimow, David & Hyman, Michael R. & Kostyk, Alena, 2020. "The (im)precision of scholarly consumer behavior research," Journal of Business Research, Elsevier, vol. 114(C), pages 93-101.

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