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When marketing services, 4 Ps are not enough

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  • Magrath, A. J.

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  • Magrath, A. J., 1986. "When marketing services, 4 Ps are not enough," Business Horizons, Elsevier, vol. 29(3), pages 44-50.
    • Handle: RePEc:eee:bushor:v:29:y:1986:i:3:p:44-50
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    Cited by:

    1. Ştefan MATEI, 2014. "The Promotional Mix In A Marketing-Oriented Winy Company," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 449-454, November.
    2. Sorin-George Toma & Stefan Catana, 2021. "Linking Customer Experience With The Extended Marketing Mix," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 105-109, October.
    3. Vaňová Anna & Vitálišová Katarína & Rojíková Darina & Škvareninová Dagmar, 2023. "Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?," Environmental & Socio-economic Studies, Sciendo, vol. 11(4), pages 49-61, December.
    4. Riemer, Kai & Totz, Carsten, 2005. "Der Onlinemarketingmix - Maßnahmen zur Umsetzung von Internetstrategien," Working Papers 19, University of Münster, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS).
    5. Magnús Haukur Ásgeirsson & Thorhallur Gudlaugsson & Gunnar Thór Jóhannesson, 2022. "State and Order of Service Orientation Knowledge in Hospitality and Tourism Research: Systematic Literature Review," Administrative Sciences, MDPI, vol. 12(3), pages 1-20, August.
    6. Hyman, Michael R., 2004. "Revising the structural framework for marketing management," Journal of Business Research, Elsevier, vol. 57(9), pages 923-932, September.
    7. Rammer, Christian & Spielkamp, Alfred, 2015. "Hidden Champions - Driven by Innovation: Empirische Befunde auf Basis des Mannheimer Innovationspanels," ZEW Dokumentationen 15-03, ZEW - Leibniz Centre for European Economic Research.

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