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On explaining performance differentials: Marketing and the managerial theory of the firm

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  • Stoelhorst, J. W.
  • van Raaij, Erik M.

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  • Stoelhorst, J. W. & van Raaij, Erik M., 2004. "On explaining performance differentials: Marketing and the managerial theory of the firm," Journal of Business Research, Elsevier, vol. 57(5), pages 462-477, May.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:5:p:462-477
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    2. O'Cass, Aron & Ngo, Liem Viet, 2007. "Balancing external adaptation and internal effectiveness: Achieving better brand performance," Journal of Business Research, Elsevier, vol. 60(1), pages 11-20, January.
    3. Galbreath, Jeremy & Galvin, Peter, 2008. "Firm factors, industry structure and performance variation: New empirical evidence to a classic debate," Journal of Business Research, Elsevier, vol. 61(2), pages 109-117, February.
    4. Rahul Kumar Sett, 2018. "Market orientation − firm performance link in a dynamic environment: looking inside the black box," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 163-179, December.
    5. Lin, Bou-Wen & Lee, Yikuan & Hung, Shih-Chang, 2006. "R&D intensity and commercialization orientation effects on financial performance," Journal of Business Research, Elsevier, vol. 59(6), pages 679-685, June.
    6. Singer, Marcos & Donoso, Patricio, 2008. "Upstream or downstream in the value chain?," Journal of Business Research, Elsevier, vol. 61(6), pages 669-677, June.
    7. Hung Woan Ting & Bala Ramasamy & Lee Chew Ging, 2010. "Management systems and the CSR engagement," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(3), pages 362-373, August.
    8. Tarkan Tunç, 2020. "The Joint Effects of Customer and Competitor Orientation on Marketing Performance: A Case of an Industry Leading Firm in Turkey," Istanbul Management Journal, Istanbul University Business School, vol. 0(89), pages 47-71, December.
    9. Abbu, Haroon R. & Gopalakrishna, Pradeep, 2021. "Synergistic effects of market orientation implementation and internalization on firm performance: Direct marketing service provider industry," Journal of Business Research, Elsevier, vol. 125(C), pages 851-863.
    10. Singer, Marcos & Donoso, Patricio, 2006. "Strategic decision-making at a steel manufacturer assisted by linear programming," Journal of Business Research, Elsevier, vol. 59(3), pages 387-390, March.
    11. Caroline Osuagwu, 2020. "Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 102-102, March.

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