IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v56y2003i1p91-92.html
   My bibliography  Save this article

The value of surprising findings for research on marketing

Author

Listed:
  • Armstrong, J. Scott

Abstract

In the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the scientific process and related these to marketing science. The findings of some studies were surprising. In this reply, I address surprising findings and other issues raised by commentators.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Armstrong, J. Scott, 2003. "The value of surprising findings for research on marketing," Journal of Business Research, Elsevier, vol. 56(1), pages 91-92, January.
    • Handle: RePEc:eee:jbrese:v:56:y:2003:i:1:p:91-92
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(02)00389-2
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Armstrong, J. Scott, 2003. "Discovery and communication of important marketing findings: Evidence and proposals," Journal of Business Research, Elsevier, vol. 56(1), pages 69-84, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lehmann, Donald R., 2003. "Finding important findings," Journal of Business Research, Elsevier, vol. 56(1), pages 89-90, January.
    2. Saad, Gad, 2020. "The marketing of evolutionary psychology," Journal of Business Research, Elsevier, vol. 120(C), pages 485-491.
    3. Walter Wymer, 2013. "The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing," IJFS, MDPI, vol. 1(3), pages 1-17, September.
    4. Thomas Kenworthy & W. Edward McMullan, 2013. "Finding Practical Knowledge in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 37(5), pages 983-997, September.
    5. Argouslidis, Paraskevas C., 2004. "An empirical investigation into the alternative strategies to implement the elimination of financial services," Journal of World Business, Elsevier, vol. 39(4), pages 393-413, November.
    6. Ortinau, David J., 2011. "Writing and publishing important scientific articles: A reviewer's perspective," Journal of Business Research, Elsevier, vol. 64(2), pages 150-156, February.
    7. Briggs, Elten & Jaramillo, Fernando & Weeks, William A., 2012. "Perceived barriers to career advancement and organizational commitment in sales," Journal of Business Research, Elsevier, vol. 65(7), pages 937-943.
    8. Geuens, Maggie, 2011. "Where does business research go from here? Food-for-thought on academic papers in business research," Journal of Business Research, Elsevier, vol. 64(10), pages 1104-1107, October.
    9. Emile, Renu, 2011. "Retrospection on the impact of Wallendorf and Brucks' "Introspection in consumer research: Implementation and implications"," Journal of Business Research, Elsevier, vol. 64(2), pages 194-198, February.
    10. Ulla A. Saari & Rupert J. Baumgartner & Saku J. Mäkinen, 2017. "Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context," Sustainability, MDPI, vol. 9(7), pages 1-26, July.
    11. Rossiter, John R., 2003. "Qualifying the importance of findings," Journal of Business Research, Elsevier, vol. 56(1), pages 85-88, January.
    12. Thompson, Ann-Marie K., 2010. "Golder's historical method in research in marketing," Journal of Business Research, Elsevier, vol. 63(12), pages 1269-1272, December.
    13. Ravenswood, Katherine, 2011. "Eisenhardt's impact on theory in case study research," Journal of Business Research, Elsevier, vol. 64(7), pages 680-686, July.
    14. Khan, Jashim, 2011. "Validation in marketing experiments revisited," Journal of Business Research, Elsevier, vol. 64(7), pages 687-692, July.
    15. Min, Kyeong Sam, 2014. "Reviewers are not perfect but could they try harder?," Journal of Business Research, Elsevier, vol. 67(9), pages 1967-1970.
    16. Siemens, Jennifer Christie & Burton, Scot & Jensen, Thomas & Mendoza, Norma A., 2005. "An examination of the relationship between research productivity in prestigious business journals and popular press business school rankings," Journal of Business Research, Elsevier, vol. 58(4), pages 467-476, April.
    17. Seidl, Christian & Schmidt, Ulrich & Grösche, Peter, 2005. "The Performance of Peer Review and a Beauty Contest of Referee Processes of Economics Journals/," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 23, pages 505-551, Diciembre.
    18. Chong, Josephine L.L, 2010. "Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography," Journal of Business Research, Elsevier, vol. 63(12), pages 1295-1300, December.
    19. J. Scott Armstrong & Ruth Pagell, 2003. "The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project," Interfaces, INFORMS, vol. 33(6), pages 91-111, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:56:y:2003:i:1:p:91-92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.