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The Austrian Country Market: a European case study on marketing regional products and services in a cyber mall

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  • Haas, Rainer

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  • Haas, Rainer, 2002. "The Austrian Country Market: a European case study on marketing regional products and services in a cyber mall," Journal of Business Research, Elsevier, vol. 55(8), pages 637-646, August.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:8:p:637-646
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    References listed on IDEAS

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    1. Randall Westgren & Kelly Zering, 1998. "Case study research methods for firm and market research," Agribusiness, John Wiley & Sons, Ltd., vol. 14(5), pages 415-423.
    2. Berthon, Pierre & Pitt, Leyland F. & Watson, Richard T., 1996. "The World Wide Web As An Advertising Medium:," Journal of Advertising Research, Cambridge University Press, vol. 36(1), pages 43-54, January.
    3. White, Gregory K., 1996. "Factors Influencing Consumers' Likelihood Of Purchasing Specialty Food And Drink Products On-Line: Results Of Consumer Reviews Of 12 Selected Sites," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(3), pages 1-10, October.
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    Cited by:

    1. Lin, Yu-Shan & Huang, Jun-Ying, 2006. "Internet blogs as a tourism marketing medium: A case study," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1201-1205, October.

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