IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v55y2002i2p103-109.html
   My bibliography  Save this article

Marketing: a critical realist approach

Author

Listed:
  • Easton, Geoff

Abstract

No abstract is available for this item.

Suggested Citation

  • Easton, Geoff, 2002. "Marketing: a critical realist approach," Journal of Business Research, Elsevier, vol. 55(2), pages 103-109, February.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:2:p:103-109
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(00)00145-4
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hunt, Shelby D, 1991. "Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapproachement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 32-44, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giovanardi, Massimo & Lucarelli, Andrea, 2018. "Sailing through marketing: A critical assessment of spatiality in marketing literature," Journal of Business Research, Elsevier, vol. 82(C), pages 149-159.
    2. Mouzas, Stefanos, 2022. "What drives business transformation? Evidence from manufacturer-retailer networks," Journal of Business Research, Elsevier, vol. 143(C), pages 282-293.
    3. Davis, Donna F. & Golicic, Susan L. & Boerstler, Courtney N. & Choi, Sunny & Oh, Hanmo, 2013. "Does marketing research suffer from methods myopia?," Journal of Business Research, Elsevier, vol. 66(9), pages 1245-1250.
    4. Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
    5. Christian Homburg, 2007. "Betriebswirtschaftslehre als Empirische Wissenschaft — Bestandsaufnahme und Empfehlungen," Schmalenbach Journal of Business Research, Springer, vol. 59(56), pages 27-60, January.
    6. Hubbard, Raymond & Lindsay, R. Murray, 2013. "From significant difference to significant sameness: Proposing a paradigm shift in business research," Journal of Business Research, Elsevier, vol. 66(9), pages 1377-1388.
    7. Mingers, John, 2015. "Helping business schools engage with real problems: The contribution of critical realism and systems thinking," European Journal of Operational Research, Elsevier, vol. 242(1), pages 316-331.
    8. Mouzas, Stefanos, 2006. "Efficiency versus effectiveness in business networks," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1124-1132, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhang, Yunen & Shao, Wei & Quach, Sara & Thaichon, Park & Li, Qianmin, 2024. "Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    2. Leigh McAlister & Frank Germann & Natalie Chisam & Pete Hayes & Adriana Lynch & Bill Stewart, 2023. "A taxonomy of marketing organizations," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 617-635, May.
    3. Shaw, Michael & Nowicki, Andrew, 2018. "Zebra crossings," Australasian marketing journal, Elsevier, vol. 26(4), pages 310-314.
    4. Izhak Berkovich, 2018. "Beyond qualitative/quantitative structuralism: the positivist qualitative research and the paradigmatic disclaimer," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(5), pages 2063-2077, September.
    5. John F. Gaski, 2015. "The trouble with marketing ethics . . ," Chapters, in: Handbook on Ethics and Marketing, chapter 6, pages 111-124, Edward Elgar Publishing.
    6. John G. Wacker & Danny Samson, 2021. "Beyond supply chain management: jointly optimising operations/ supply and the marketing mix," Operations Management Research, Springer, vol. 14(3), pages 451-466, December.
    7. Clark, Terry & Azab, Carol & Martin Key, Thomas, 2024. "Marketing’s next era: The scope and impact of marketing’s future, the reach and legacy of Shelby Hunt," Journal of Business Research, Elsevier, vol. 170(C).
    8. Marc Burger, 2008. "Towards a framework for the elicitation of dilemmas," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(4), pages 541-562, August.
    9. Breno Giovanni Adaid Castro & Claudio Vaz Torres & Thiago Gomes Nascimento & Gisela Demo, 2015. "Are Men More Rational than Women when Purchasing Cars?: A Comparison of Cultural Influences on Product Judgment in Brazil and the United States of America," Brazilian Business Review, Fucape Business School, vol. 12(6), pages 72-99, November.
    10. Ramirez, Edward & David, Meredith E. & Brusco, Michael J., 2013. "Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008," Journal of Business Research, Elsevier, vol. 66(9), pages 1255-1260.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:55:y:2002:i:2:p:103-109. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.