Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008
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DOI: 10.1016/j.jbusres.2012.02.022
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- Mukherjee, Debmalya & Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2022. "Guidelines for advancing theory and practice through bibliometric research," Journal of Business Research, Elsevier, vol. 148(C), pages 101-115.
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Keywords
Marketing thought; Nomological network; Network analysis; Structural equation models; Bibliometry;All these keywords.
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