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Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

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  • Grewal, Rajdeep
  • Mills, Jeffrey A.
  • Mehta, Raj
  • Mujumdar, Sudesh

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  • Grewal, Rajdeep & Mills, Jeffrey A. & Mehta, Raj & Mujumdar, Sudesh, 2001. "Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration," Journal of Business Research, Elsevier, vol. 51(2), pages 127-144, February.
    • Handle: RePEc:eee:jbrese:v:51:y:2001:i:2:p:127-144
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    Cited by:

    1. Chen, Mei-ping & Lee, Chien-Chiang & Hsu, Yi-Chung, 2011. "The impact of American depositary receipts on the Japanese index: Do industry effect and size effect matter?," Economic Modelling, Elsevier, vol. 28(1-2), pages 526-539, January.
    2. Qiang Xiao & Yang Gao & Dan Hu & Hong Tan & Tianxiang Wang, 2011. "Assessment of the Interactions between Economic Growth and Industrial Wastewater Discharges Using Co-integration Analysis: A Case Study for China’s Hunan Province," IJERPH, MDPI, vol. 8(7), pages 1-14, July.
    3. M.G. Dekimpe & D.M. Hanssens, 2005. "Persistence Models and Marketing Strategy," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(5), pages 855-884.
    4. Horváth, C. & Franses, Ph.H.B.F., 2003. "Deriving dynamic marketing effectiveness from econometric time series models," ERIM Report Series Research in Management ERS-2003-079-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    5. Rebecca Glover & Xueming Luo & Mojtaba Seyedian, 2002. "The Causal Relationship Between Tax Revenues and Expenditures: Evidence from New York State," New York Economic Review, New York State Economics Association (NYSEA), vol. 33(1), pages 61-66.
    6. Kuo-Feng Huang & Chwo-Ming Joseph Yu, 2012. "Cross-Regional Patenting," Management International Review, Springer, vol. 52(2), pages 213-231, April.
    7. Anindita Chakravarty & Rajdeep Grewal, 2011. "The Stock Market in the Driver's Seat! Implications for R&D and Marketing," Management Science, INFORMS, vol. 57(9), pages 1594-1609, March.

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