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Modeling and Estimation in Changing Market Environments

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  • Wildt, Albert R
  • Winer, Russell S

Abstract

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Suggested Citation

  • Wildt, Albert R & Winer, Russell S, 1983. "Modeling and Estimation in Changing Market Environments," The Journal of Business, University of Chicago Press, vol. 56(3), pages 365-388, July.
    • Handle: RePEc:ucp:jnlbus:v:56:y:1983:i:3:p:365-88
    DOI: 10.1086/296206
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    Cited by:

    1. Dai, Hongyan & Xiao, Qin & Chen, Songlin & Zhou, Weihua, 2023. "Data-driven demand forecast for O2O operations: An adaptive hierarchical incremental approach," International Journal of Production Economics, Elsevier, vol. 259(C).
    2. den Boer, Arnoud V., 2015. "Tracking the market: Dynamic pricing and learning in a changing environment," European Journal of Operational Research, Elsevier, vol. 247(3), pages 914-927.
    3. Grewal, Rajdeep & Mills, Jeffrey A. & Mehta, Raj & Mujumdar, Sudesh, 2001. "Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration," Journal of Business Research, Elsevier, vol. 51(2), pages 127-144, February.
    4. Huang, Tao & Fildes, Robert & Soopramanien, Didier, 2019. "Forecasting retailer product sales in the presence of structural change," European Journal of Operational Research, Elsevier, vol. 279(2), pages 459-470.
    5. John C. Liechty & Duncan K. H. Fong & Wayne S. DeSarbo, 2005. "Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis," Marketing Science, INFORMS, vol. 24(2), pages 285-293, November.
    6. Ryan Dew & Nicolas Padilla & Anya Shchetkina, 2024. "Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models," Papers 2408.07678, arXiv.org.
    7. Andrews, Rick L. & Franke, George R., 1996. "Dynamics of aggregate response sensitivities to marketing mix variables," Journal of Business Research, Elsevier, vol. 36(2), pages 145-155, June.

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