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Innovation and imitation effects in the mobile telecommunication service market

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  • Sang-Gun Lee
  • Byeonghwa Park
  • Si-Hyeon Kim
  • Hong-Hee Lee

Abstract

This study investigates adoption patterns of the first mover and the followers in the Information and Communication Technology industry. The continuous behavior of adopters over time is difficult to analyze and most previous studies were cross-sectional rather than longitudinal. In order to overcome these limitations, a mathematical diffusion model with verified official time-series data is used to analytically investigate the impact of both innovation and imitation effects on the mobile phone adoption in South Korea. The results showed that the imitation effect of the first mover was larger than those of the followers in the mature mobile telecommunication services market in South Korea. The innovation effect of the follower was larger than that of the first mover, and the innovation effect was larger than the imitation effect in the market. Copyright Springer-Verlag 2012

Suggested Citation

  • Sang-Gun Lee & Byeonghwa Park & Si-Hyeon Kim & Hong-Hee Lee, 2012. "Innovation and imitation effects in the mobile telecommunication service market," Service Business, Springer;Pan-Pacific Business Association, vol. 6(3), pages 265-278, September.
    • Handle: RePEc:spr:svcbiz:v:6:y:2012:i:3:p:265-278
    DOI: 10.1007/s11628-012-0135-0
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    Cited by:

    1. Jieun Kim & Yongtae Park & Chulhyun Kim & Hakyeon Lee, 2014. "Mobile application service networks: Apple’s App Store," Service Business, Springer;Pan-Pacific Business Association, vol. 8(1), pages 1-27, March.
    2. Insik Jeong & Jong-Ho Lee & Eunmi Kim, 2019. "Determinants of brand localization in international markets," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 75-100, March.
    3. Heng-Li Yang & Shiang-Lin Lin, 2017. "The evaluation factors of adopting SoLoMo services: the hybrid fuzzy MCDM approach," Service Business, Springer;Pan-Pacific Business Association, vol. 11(3), pages 601-629, September.
    4. Minseok Choi & Kyeongseok Han & Jeongil Choi, 2015. "The effects of product attributes and service quality of transportation card solutions on service user’s continuance and word-of-mouth intention," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 463-490, September.
    5. Edward C. S. Ku & Chun-Der Chen, 2020. "Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers," Service Business, Springer;Pan-Pacific Business Association, vol. 14(1), pages 23-45, March.
    6. Chang-Gyu Yang & Silvana Trimi & Sang-Gun Lee & Joon-Sun Yang, 2017. "A Survival Analysis of Business Insolvency in ICT and Automobile Industries," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1523-1548, November.
    7. Sang-Gun Lee & Eui-bang Lee & Chang-Gyu Yang, 2014. "Strategies for ICT product diffusion: the case of the Korean mobile communications market," Service Business, Springer;Pan-Pacific Business Association, vol. 8(1), pages 65-81, March.

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