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Leveraging corporate social innovation by hybrid organizations: A strategic perspective from B Corps in Latin America

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  • Tabares, Sabrina
  • Dionisio, Marcelo
  • Parida, Vinit

Abstract

Corporate Social Innovation (CSI) has been built upon evidence from traditional profit-seeking organizations, mainly Multinational Corporations (MNCs); however, there is limited understanding of how hybrid organizations implement CSI. Hybrid organizations mix profit and non-profit logic and hold the potential to pursue transformative change. This study explores the business strategies that enable hybrid organizations to engage in CSI for transformative impact. Focusing on B Corps, sustainability-oriented hybrids that address profit, people, and planetary issues, we conducted a multiple case study of twenty-one B Corps across Latin America. We describe how B Corps leverage CSI through transactional, iterative, and systemic strategic orientations across six business strategies. Our study provides a three-stage framework for implementing transformational change, offering insights into theory and practice, and addressing the growing demand for businesses to tackle Grand Challenges. Future research directions are also suggested.

Suggested Citation

  • Tabares, Sabrina & Dionisio, Marcelo & Parida, Vinit, 2025. "Leveraging corporate social innovation by hybrid organizations: A strategic perspective from B Corps in Latin America," Journal of Business Research, Elsevier, vol. 186(C).
    • Handle: RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004491
    DOI: 10.1016/j.jbusres.2024.114945
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