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Integrating corporate social challenge, learning and innovation in business education

Author

Listed:
  • Bachnik, Katarzyna
  • Misiaszek, Tessa
  • Day-Duro, Emma

Abstract

This research sets out to understand the effectiveness of integrating corporate social challenges into MBA syllabi. Our aim was to measure students’ levels of self-efficacy and confidence after completing a social challenge in marketing, as well as gauge the benefit of the challenge for the NGO client who participated in the project. We achieved this through a mixed-methods approach including a survey, focus groups with students, and an in-depth interview with the NGO client. The results show that integrating a corporate social challenge early on in a postgraduate business school course positively impacts student experience and learning outcomes, and allows the NGO client to build on the contributions offered by students. Joining business schools to co-design and leverage on work-related projects with students also provides an opportunity for organizations to tap into a fresh pool of ideas, test run business solutions, collect feedback on pilot studies, and increase brand awareness.

Suggested Citation

  • Bachnik, Katarzyna & Misiaszek, Tessa & Day-Duro, Emma, 2023. "Integrating corporate social challenge, learning and innovation in business education," Journal of Business Research, Elsevier, vol. 159(C).
    • Handle: RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000589
    DOI: 10.1016/j.jbusres.2023.113700
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    References listed on IDEAS

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