IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v158y2023ics014829632300067x.html
   My bibliography  Save this article

The digital humanism era triggered by individual creativity

Author

Listed:
  • Scuotto, Veronica
  • Tzanidis, Theofilos
  • Usai, Antonio
  • Quaglia, Roberto

Abstract

Shifting from Industry 4.0 to Industry 5.0, the digital transformation (DT) has encouraged new debates on human skills as opposed to technologies. It has delivered positive and negative perspectives, focusing on the dilemma of how human skills can influence the DT. The present research explores human skills in the entrepreneurial world, considering its three main forms of creativity, innovation and entrepreneurial spirit in relation to the DT. This has mostly occurred in the knowledge-intensive business service (KIBS) industry in which humans have a predominant role. Under the lens of social cognitive theory, this study has examined a range of 370 KIBS companies across different sectors in Europe and the resulting individual creativity and innovation represent a (motivator) or a catalyst, which drives and nurtures DT. Theoretically, a new concept emerges, namely digital humanism, which involves emphasizing the relevance of human skills. Moreover, the study suggests that governments and policymakers encourage creative working activities by exploiting technologies to develop innovations. In this sense, technologies assume a positive connotation, leveraged by entrepreneurship knowledge-intensive business service; digital humanism; Creativity; Digital transformation; entrepreneurial spirit.

Suggested Citation

  • Scuotto, Veronica & Tzanidis, Theofilos & Usai, Antonio & Quaglia, Roberto, 2023. "The digital humanism era triggered by individual creativity," Journal of Business Research, Elsevier, vol. 158(C).
    • Handle: RePEc:eee:jbrese:v:158:y:2023:i:c:s014829632300067x
    DOI: 10.1016/j.jbusres.2023.113709
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S014829632300067X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2023.113709?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Yu, Yubing & Zhang, Justin Zuopeng & Cao, Yanhong & Kazancoglu, Yigit, 2021. "Intelligent transformation of the manufacturing industry for Industry 4.0: Seizing financial benefits from supply chain relationship capital through enterprise green management," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    2. Ierei Park & Donggeun Kim & Jungwook Moon & Seoyong Kim & Youngcheoul Kang & Sangseok Bae, 2022. "Searching for New Technology Acceptance Model under Social Context: Analyzing the Determinants of Acceptance of Intelligent Information Technology in Digital Transformation and Implications for the Re," Sustainability, MDPI, vol. 14(1), pages 1-29, January.
    3. Nambisan, Satish & Wright, Mike & Feldman, Maryann, 2019. "The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    4. Gong, Cheng & Ribiere, Vincent, 2021. "Developing a unified definition of digital transformation," Technovation, Elsevier, vol. 102(C).
    5. Fischer, Eileen & Reuber, A. Rebecca, 2011. "Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?," Journal of Business Venturing, Elsevier, vol. 26(1), pages 1-18, January.
    6. Galindo-Martín, Miguel-Ángel & Castaño-Martínez, María-Soledad & Méndez-Picazo, María-Teresa, 2019. "Digital transformation, digital dividends and entrepreneurship: A quantitative analysis," Journal of Business Research, Elsevier, vol. 101(C), pages 522-527.
    7. Bandura, Albert, 1991. "Social cognitive theory of self-regulation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 248-287, December.
    8. Roberto Grandinetti, 2018. "The KIBS paradox and structural holes," Knowledge Management Research & Practice, Taylor & Francis Journals, vol. 16(2), pages 161-172, April.
    9. Anna Growe, 2019. "Developing trust in face-to-face interaction of knowledge-intensive business services (KIBS)," Regional Studies, Taylor & Francis Journals, vol. 53(5), pages 720-730, May.
    10. Kohtamäki, Marko & Partanen, Jukka, 2016. "Co-creating value from knowledge-intensive business services in manufacturing firms: The moderating role of relationship learning in supplier–customer interactions," Journal of Business Research, Elsevier, vol. 69(7), pages 2498-2506.
    11. Martínez-Córcoles, Mario & Teichmann, Mare & Murdvee, Mart, 2017. "Assessing technophobia and technophilia: Development and validation of a questionnaire," Technology in Society, Elsevier, vol. 51(C), pages 183-188.
    12. Khanra, Sayantan & Dhir, Amandeep & Parida, Vinit & Kohtamäki, Marko, 2021. "Servitization research: A review and bibliometric analysis of past achievements and future promises," Journal of Business Research, Elsevier, vol. 131(C), pages 151-166.
    13. Bouncken, Ricarda B. & Kraus, Sascha, 2013. "Innovation in knowledge-intensive industries: The double-edged sword of coopetition," Journal of Business Research, Elsevier, vol. 66(10), pages 2060-2070.
    14. Khasawneh, Odai Y., 2018. "Technophobia: Examining its hidden factors and defining it," Technology in Society, Elsevier, vol. 54(C), pages 93-100.
    15. Domenech, Josep & Escamilla, Rafael & Roig-Tierno, Norat, 2016. "Explaining knowledge-intensive activities from a regional perspective," Journal of Business Research, Elsevier, vol. 69(4), pages 1301-1306.
    16. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    17. Melović, Boban & Jocović, Mijat & Dabić, Marina & Vulić, Tamara Backović & Dudic, Branislav, 2020. "The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro," Technology in Society, Elsevier, vol. 63(C).
    18. van Meeteren, Michiel & Trincado-Munoz, Francisco & Rubin, Tzameret H. & Vorley, Tim, 2022. "Rethinking the digital transformation in knowledge-intensive services: A technology space analysis," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    19. Frederik von Briel & Per Davidsson & Jan Recker, 2018. "Digital Technologies as External Enablers of New Venture Creation in the IT Hardware Sector," Entrepreneurship Theory and Practice, , vol. 42(1), pages 47-69, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Scuotto, V. & Ballestra, L.V. & Cuomo, M.T. & Del Giudice, M., 2024. "Increasing lower incomes and reducing material deprivation: The beneficial role of social robots," Technological Forecasting and Social Change, Elsevier, vol. 206(C).
    2. Piccarozzi, Michela & Silvestri, Luca & Silvestri, Cecilia & Ruggieri, Alessandro, 2024. "Roadmap to Industry 5.0: Enabling technologies, challenges, and opportunities towards a holistic definition in management studies," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    3. Shaik, Aqueeb Sohail & Alshibani, Safiya Mukhtar & Mishra, Shreya & Papa, Armando & Cuomo, Maria Teresa, 2023. "Does learning from innovation failure enhance innovation performance? A quantitative investigation of small businesses," Technovation, Elsevier, vol. 127(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dominic Chalmers & Niall G. MacKenzie & Sara Carter, 2021. "Artificial Intelligence and Entrepreneurship: Implications for Venture Creation in the Fourth Industrial Revolution," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1028-1053, September.
    2. Zhu, Xiumei & Li, Yue, 2023. "The use of data-driven insight in ambidextrous digital transformation: How do resource orchestration, organizational strategic decision-making, and organizational agility matter?," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    3. Ghauri, Pervez & Fu, Xiaolan & Minayora, Amorettya, 2022. "Digital technology-based entrepreneurial pursuit of the marginalised communities," Journal of International Management, Elsevier, vol. 28(2).
    4. Olena Khlystova & Yelena Kalyuzhnova, 2023. "The impact of the creative industries and digitalization on regional resilience and productive entrepreneurship," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1654-1695, October.
    5. Weking, Jörg & Desouza, Kevin C. & Fielt, Erwin & Kowalkiewicz, Marek, 2023. "Metaverse-enabled entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    6. Magnus Schückes & Tobias Gutmann, 2021. "Why do startups pursue initial coin offerings (ICOs)? The role of economic drivers and social identity on funding choice," Small Business Economics, Springer, vol. 57(2), pages 1027-1052, August.
    7. Stefano D’Angelo & Angelo Cavallo & Antonio Ghezzi & Francesco Di Lorenzo, 2024. "Understanding corporate entrepreneurship in the digital age: a review and research agenda," Review of Managerial Science, Springer, vol. 18(12), pages 3719-3774, December.
    8. Cong Cheng & Hongfang Cui, 2024. "Combining digital and legacy technologies: firm digital transformation strategies—evidence from Chinese manufacturing companies," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    9. Galeone, Graziana & Ranaldo, Simona & Fusco, Antonio, 2024. "ESG and FinTech: Are they connected?," Research in International Business and Finance, Elsevier, vol. 69(C).
    10. Francisco Olmo-García & Fernando Javier Crecente-Romero & María Teresa Val-Núñez & María Sarabia-Alegría, 2023. "Entrepreneurial activity in an environment of digital transformation: an analysis of relevant factors in the euro area," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    11. Ashkan Faramarzi & Stefan Worm & Wolfgang Ulaga, 2024. "Service strategy’s effect on firm performance: A meta-analysis of the servitization literature," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 1018-1044, July.
    12. Gala, Kaushik & Schwab, Andreas & Mueller, Brandon A., 2024. "Star entrepreneurs on digital platforms: Heavy-tailed performance distributions and their generative mechanisms," Journal of Business Venturing, Elsevier, vol. 39(1).
    13. Rippa, Pierluigi & Secundo, Giustina, 2019. "Digital academic entrepreneurship: The potential of digital technologies on academic entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 900-911.
    14. Du, Juntao & Shen, Zhiyang & Song, Malin & Zhang, Linda, 2023. "Nexus between digital transformation and energy technology innovation: An empirical test of A-share listed enterprises," Energy Economics, Elsevier, vol. 120(C).
    15. Yáñez-Valdés, Claudia & Guerrero, Maribel & Barros-Celume, Sebastián & Ibáñez, María J., 2023. "Winds of change due to global lockdowns: Refreshing digital social entrepreneurship research paradigm," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    16. Werner Liebregts & Pourya Darnihamedani & Eric Postma & Martin Atzmueller, 2020. "The promise of social signal processing for research on decision-making in entrepreneurial contexts," Small Business Economics, Springer, vol. 55(3), pages 589-605, October.
    17. Jinkai Liang & Ke Du & Dandan Chen, 2023. "The Effect of Digitalization on Ambidextrous Innovation in Manufacturing Enterprises: A Perspective of Empowering and Enabling," Sustainability, MDPI, vol. 15(16), pages 1-23, August.
    18. Zaheer, Hasnain & Breyer, Yvonne & Dumay, John & Enjeti, Mahesh, 2022. "The entrepreneurial journeys of digital start-up founders," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    19. Zhai, Huayun & Yang, Min & Chan, Kam C., 2022. "Does digital transformation enhance a firm's performance? Evidence from China," Technology in Society, Elsevier, vol. 68(C).
    20. Yoon, Jeewhan & Vonortas, Nicholas S. & Han, SungWon, 2020. "Do-It-Yourself laboratories and attitude toward use: The effects of self-efficacy and the perception of security and privacy," Technological Forecasting and Social Change, Elsevier, vol. 159(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:158:y:2023:i:c:s014829632300067x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.