Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach
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DOI: 10.1016/j.jbusres.2022.113370
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- Harrison-Walker, L. Jean & Jiang, Ying, 2023. "Suspicion of online product reviews as fake: Cues and consequences," Journal of Business Research, Elsevier, vol. 160(C).
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Keywords
Fake review; Cognitive process; Utilitarian attitude; Hedonic attitude; Product knowledge; Emotional cues; Central and peripheral cues;All these keywords.
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