A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises
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DOI: 10.1016/j.jbusres.2021.12.050
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References listed on IDEAS
- CB Bhattacharya, 2013. "The Importance of Marketing for Social Innovation," CSR, Sustainability, Ethics & Governance, in: Thomas Osburg & René Schmidpeter (ed.), Social Innovation, edition 127, pages 147-154, Springer.
- Sorawadee Srivetbodee & Barbara Igel & Suthisak Kraisornsuthasinee, 2017. "Creating Social Value Through Social Enterprise Marketing: Case Studies from Thailand's Food-Focused Social Entrepreneurs," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 8(2), pages 201-224, May.
- Gordon Liu & Teck–Yong Eng & Sachiko Takeda, 2015. "An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan," Entrepreneurship Theory and Practice, , vol. 39(2), pages 267-298, March.
- Tsai, Juin-Ming & Hung, Shiu-Wan & Yang, Ting-Ting, 2020. "In pursuit of goodwill? The cross-level effects of social enterprise consumer behaviours," Journal of Business Research, Elsevier, vol. 109(C), pages 350-361.
- Marina Dabic & Ana Colovic & Olivier Lamotte & Mollie Painter-Morland & Silvana Brozovic, 2016. "Industry-specific CSR: analysis of 20 years of research," Post-Print hal-02907079, HAL.
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Cited by:
- Sabrina Celestino & Antonella Garofano & Barbara Masiello & Francesco Izzo & Enrico Bonetti, 2024. "Disability and marketing: a bibliometric analysis and systematic literature review," Italian Journal of Marketing, Springer, vol. 2024(3), pages 311-337, September.
- Zhenwu You & Meng Wang & Yangjin Shamu, 2023. "The impact of network social presence on live streaming viewers’ social support willingness: a moderated mediation model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
- Zoë Godfrey & Daniel Korschun, 2024. "Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 37-52, June.
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Keywords
Social enterprise; Prosocial behavior; Visual communication marketing; Para-social interaction; Attitude toward people with disability;All these keywords.
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