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Sports fans and innovation: An analysis of football fans’ satisfaction with video assistant refereeing through social identity and argumentative theories

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  • Winand, Mathieu
  • Schneiders, Christopher
  • Merten, Sebastian
  • Marlier, Mathieu

Abstract

Few studies examine the impact of decision-aid technologies in professional sports. Particularly, the literature ignores the perception of football fans. Thus, this study investigates football fans’ satisfaction with video assistant refereeing (VAR). It employed an online survey of 320 football fans in 2017 to assess their satisfaction with VAR, level of identification with their favourite team, level of enjoyment from debating match events, and attitude towards decision-aid technologies in sport. Accordingly, there were high levels of trust in the accuracy, effectiveness, and fairness of VAR, and most football fans favoured VAR. However, fans with higher identification with their favourite team were less satisfied with VAR as it seems to hinder the joy in debating match events. This research contributes to a greater understanding of fans’ preferences towards technology in sports and the importance of debate for fandom identity.

Suggested Citation

  • Winand, Mathieu & Schneiders, Christopher & Merten, Sebastian & Marlier, Mathieu, 2021. "Sports fans and innovation: An analysis of football fans’ satisfaction with video assistant refereeing through social identity and argumentative theories," Journal of Business Research, Elsevier, vol. 136(C), pages 99-109.
    • Handle: RePEc:eee:jbrese:v:136:y:2021:i:c:p:99-109
    DOI: 10.1016/j.jbusres.2021.07.029
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    References listed on IDEAS

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    1. Paloma Escamilla-Fajardo & Juan Manuel Núñez-Pomar & Vanessa Ratten & Josep Crespo, 2020. "Entrepreneurship and Innovation in Soccer: Web of Science Bibliometric Analysis," Sustainability, MDPI, vol. 12(11), pages 1-22, June.
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    7. Jason P. Doyle & Daniel Lock & Daniel C. Funk & Kevin Filo & Heath McDonald, 2017. "‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing," Sport Management Review, Taylor & Francis Journals, vol. 20(2), pages 184-197, April.
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    Cited by:

    1. Jonas Hammerschmidt & María Huertas González-Serrano & Kaisu Puumalainen & Ferran Calabuig, 2024. "Sport entrepreneurship: the role of innovation and creativity in sport management," Review of Managerial Science, Springer, vol. 18(11), pages 3173-3202, November.

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