IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v135y2021icp774-786.html
   My bibliography  Save this article

The impact of scheduling styles on time-limited promotions: The moderating role of redemption frames

Author

Listed:
  • Rai, Dipankar
  • (Wilson) Lin, Chien-Wei
  • Jiraporn, Napatsorn

Abstract

This research investigates the influence of scheduling styles on consumers’ evaluation of time-limited promotions. We find that consumers who rely on an external clock to manage their activities (i.e., clock timers) evaluate a time-limited promotion negatively because they perceive the length of the time frame of the promotion to be insufficient to take advantage of the promotion. However, consumers who rely on an internal sense to manage their activities (i.e., event timers) evaluate a time-limited promotion positively because they perceive the length of the time frame of the promotion to be long enough to take advantage of the promotion. We also find that clock timers have a positive evaluation of the time-limited promotion when the promotion is advertised with an expansive frame (e.g., Anytime between 4 pm and 6 pm) rather than a restrictive frame (e.g., Only between 4 pm and 6 pm).

Suggested Citation

  • Rai, Dipankar & (Wilson) Lin, Chien-Wei & Jiraporn, Napatsorn, 2021. "The impact of scheduling styles on time-limited promotions: The moderating role of redemption frames," Journal of Business Research, Elsevier, vol. 135(C), pages 774-786.
    • Handle: RePEc:eee:jbrese:v:135:y:2021:i:c:p:774-786
    DOI: 10.1016/j.jbusres.2021.06.056
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296321004689
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2021.06.056?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Joseph K. Goodman & Gabriele Paolacci, 2017. "Crowdsourcing Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(1), pages 196-210.
    2. Rai, Dipankar & Lin, Chien-Wei (Wilson), 2019. "The influence of implicit self-theories on consumer financial decision making," Journal of Business Research, Elsevier, vol. 95(C), pages 316-325.
    3. Inman, J Jeffrey & Peter, Anil C & Raghubir, Priya, 1997. "Framing the Deal: The Role of Restrictions in Accentuating Deal Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(1), pages 68-79, June.
    4. Johnson, Joseph & Tellis, Gerard J. & Ip, Edward H., 2013. "To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts," Journal of Retailing, Elsevier, vol. 89(4), pages 361-373.
    5. Anne-Laure Sellier & Tamar Avnet, 2014. "So what if the clock strikes? Scheduling style, control, and well-being," Post-Print hal-01097582, HAL.
    6. Tamar Avnet & Anne-Laure Sellier, 2011. "Clock time vs. event time: Temporal culture or self-regulation?," Post-Print hal-00668709, HAL.
    7. Leroy, Sophie, 2009. "Why is it so hard to do my work? The challenge of attention residue when switching between work tasks," Organizational Behavior and Human Decision Processes, Elsevier, vol. 109(2), pages 168-181, July.
    8. Yanping Tu & Dilip Soman, 2014. "The Categorization of Time and Its Impact on Task Initiation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(3), pages 810-822.
    9. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    10. Richard C. Hanna & Scott D. Swain & Paul D. Berger, 2016. "Optimizing time-limited price promotions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 77-92, July.
    11. Khajehzadeh, Saman & Oppewal, Harmen & Tojib, Dewi, 2014. "Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit," Journal of Business Research, Elsevier, vol. 67(11), pages 2447-2455.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mahmood, Ammara & Luffarelli, Jonathan & Mukesh, Mudra, 2019. "What's in a logo? The impact of complex visual cues in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(1), pages 41-62.
    2. Troiville, Julien, 2024. "Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication," Journal of Business Research, Elsevier, vol. 177(C).
    3. Samppa Suoniemi & Lars Meyer-Waarden & Andreas Munzel & Alex Ricardo Zablah & Detmar Straub, 2020. "Big data and firm performance: The roles of market-directed capabilities and business strategy," Post-Print hal-02957479, HAL.
    4. Huang, Wen-Hsien & Cheng, Yi-Ching, 2015. "Threshold free shipping policies for internet shoppers," Transportation Research Part A: Policy and Practice, Elsevier, vol. 82(C), pages 193-203.
    5. Kareklas, Ioannis & Muehling, Darrel D. & King, Skyler, 2019. "The effect of color and self-view priming in persuasive communications," Journal of Business Research, Elsevier, vol. 98(C), pages 33-49.
    6. Catherine Janssen & Joëlle Vanhamme & Adam Lindgreen & Cécile Lefebvre, 2014. "The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 119(1), pages 45-57, January.
    7. Neeraj Pandey & Vaibhav Maheshwari, 2017. "Four decades of coupon research in pricing: Evolution, development, and practice," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(4), pages 397-416, August.
    8. Henkens, Bieke & Verleye, Katrien & Larivière, Bart, 2021. "The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 425-447.
    9. Kukar-Kinney, Monika & Xia, Lan, 2017. "The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions: A cue utilization approach," Journal of Business Research, Elsevier, vol. 79(C), pages 189-197.
    10. Sham, Rohana & Chong, Han Xi & Cheng-Xi Aw, Eugene & Bibi Tkm Thangal, Thahira & Abdamia, Noranita binti, 2023. "Switching up the delivery game: Understanding switching intention to retail drone delivery services," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    11. Richard C. Hanna & Scott D. Swain & Paul D. Berger, 2016. "Optimizing time-limited price promotions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 77-92, July.
    12. Eun-Ho Kim & Dongho Yoo & Sun-Jae Doh, 2021. "Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 254-271, May.
    13. Dominick Werner & Martin Adam & Alexander Benlian, 2022. "Empowering users to control ads and its effects on website stickiness," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1373-1397, September.
    14. Stacie F. Waites & Adam Farmer & Carol L. Esmark Jones, 2021. "Building toward a solid foundation: The effect of thinking concretely about the future," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 254-273, March.
    15. Jordan Etkin & Cassie Mogilner, 2016. "Does Variety Among Activities Increase Happiness?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 210-229.
    16. Ni Huang & Lingli Wang & Yili Hong & Lihui Lin & Xunhua Guo & Guoqing Chen, 2024. "When the Clock Strikes: A Multimethod Investigation of On-the-Hour Effects in Online Learning," Information Systems Research, INFORMS, vol. 35(2), pages 766-782, June.
    17. Rai Dipankar & Lin Chien-Wei (Wilson) & Ierlan Magdoleen T., 2016. "The Influence of Scheduling Style on Assortment Size," Management & Marketing, Sciendo, vol. 11(4), pages 553-565, December.
    18. Adapa, Sujana & Fazal-e-Hasan, Syed Muhammad & Makam, Sathyaprakash Balaji & Azeem, Muhammad Masood & Mortimer, Gary, 2020. "Examining the antecedents and consequences of perceived shopping value through smart retail technology," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    19. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    20. Kuchmaner, Christina A. & Wiggins, Jennifer & Grimm, Pamela E., 2019. "The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 129-143.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:135:y:2021:i:c:p:774-786. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.