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Tacit meaning in disguise: Hidden metaphors in new product development and market making

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  • Teichert, Thorsten
  • von Wartburg, Iwan
  • Braterman, Russell

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  • Teichert, Thorsten & von Wartburg, Iwan & Braterman, Russell, 2006. "Tacit meaning in disguise: Hidden metaphors in new product development and market making," Business Horizons, Elsevier, vol. 49(6), pages 451-461.
    • Handle: RePEc:eee:bushor:v:49:y:2006:i:6:p:451-461
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    1. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
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    2. Alex Lord & Philip O’Brien, 2017. "What price planning? Reimagining planning as “market maker”," Planning Theory & Practice, Taylor & Francis Journals, vol. 18(2), pages 217-232, April.

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