Territorial brand management: Beer, authenticity, and sense of place
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DOI: 10.1016/j.jbusres.2018.03.038
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Cited by:
- David Moroz, 2024. "What does terroir mean? A science mapping of a multidimensional concept," Journal of Agricultural Economics, Wiley Blackwell, vol. 75(3), pages 889-913, September.
- Janne P. Ikäheimo, 2021. "Arctic narratives: brewing a brand with neolocalism," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 374-387, July.
- Maria Cipollaro & Sara Fabbrizzi & Veronica Alampi Sottini & Bruno Fabbri & Silvio Menghini, 2021. "Linking Sustainability, Embeddedness and Marketing Strategies: A Study on the Craft Beer Sector in Italy," Sustainability, MDPI, vol. 13(19), pages 1-17, September.
- Theodosios Tsiakis & Eleni Anagnostou & Giuseppe Granata & Vasiliki Manakou, 2022. "Communicating Terroir through Wine Label Toponymy Greek Wineries Practice," Sustainability, MDPI, vol. 14(23), pages 1-18, December.
- Zhixin Zeng & Xiaojun Wang, 2023. "Will World Cultural Heritage Sites Boost Economic Growth? Evidence from Chinese Cities," Sustainability, MDPI, vol. 15(10), pages 1-19, May.
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Keywords
Country of origin; Brand origin; Terroir; Authenticity; Brand names;All these keywords.
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