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Trade dress: The increasing importance of an ancient yet new form of intellectual property protection

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  • O'Connor, Thomas S.

Abstract

Trade dress is a means of identifying and differentiating the product of a vendor by visual (and very occasionally auditory) cues of a form other than written language. The use of trade dress certainly goes back into pre-Roman times, and was very likely used well before then. Trade dress remains important in societies both highly literate and substantially illiterate, and in some respects has increased in importance in both.

Suggested Citation

  • O'Connor, Thomas S., 2014. "Trade dress: The increasing importance of an ancient yet new form of intellectual property protection," Journal of Business Research, Elsevier, vol. 67(3), pages 303-306.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:3:p:303-306
    DOI: 10.1016/j.jbusres.2013.05.017
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    Cited by:

    1. Melewar, T.C. & Skinner, Heather, 2020. "Territorial brand management: Beer, authenticity, and sense of place," Journal of Business Research, Elsevier, vol. 116(C), pages 680-689.
    2. Chih-Yi, Su & Bou-Wen, Lin, 2021. "Attack and defense in patent-based competition: A new paradigm of strategic decision-making in the era of the fourth industrial revolution," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    3. Chen, Yi-Min & Ni, Yu-Ting & Liu, Hsin-Hsien & Teng, Ying-Maw, 2015. "Information- and rivalry-based perspectives on reactive patent litigation strategy," Journal of Business Research, Elsevier, vol. 68(4), pages 788-792.

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