Buy-one-get-one-free deals attract more attention than percentage deals
Author
Abstract
Suggested Citation
DOI: 10.1016/j.jbusres.2019.02.070
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Klaus Wertenbroch, 1998. "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, INFORMS, vol. 17(4), pages 317-337.
- Daniel Kahneman & Amos Tversky, 2013.
"Prospect Theory: An Analysis of Decision Under Risk,"
World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127,
World Scientific Publishing Co. Pte. Ltd..
- Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
- Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
- Grewal, Dhruv & Marmorstein, Howard & Sharma, Arun, 1996. "Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 148-155, September.
- Bogomolova, Svetlana & Dunn, Steven & Trinh, Giang & Taylor, Jennifer & Volpe, Richard J., 2015. "Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 1-11.
- Kristina Shampanier & Nina Mazar & Dan Ariely, 2007. "Zero as a Special Price: The True Value of Free Products," Marketing Science, INFORMS, vol. 26(6), pages 742-757, 11-12.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Mark Schneider & Mikhael Shor, 2016. "The Common Ratio Effect in Choice, Pricing, and Happiness Tasks," Working papers 2016-29, University of Connecticut, Department of Economics.
- Damon Clark & David Gill & Victoria Prowse & Mark Rush, 2020.
"Using Goals to Motivate College Students: Theory and Evidence From Field Experiments,"
The Review of Economics and Statistics, MIT Press, vol. 102(4), pages 648-663, October.
- Clark, Damon & Gill, David & Prowse, Victoria L. & Rush, Mark, 2016. "Using Goals to Motivate College Students: Theory and Evidence from Field Experiments," IZA Discussion Papers 10283, Institute of Labor Economics (IZA).
- Clark, Damon & Gill, David & Prowse, Victoria & Rush, Mark, 2018. "Using Goals to Motivate College Students: Theory and Evidence from Field Experiments," CAGE Online Working Paper Series 396, Competitive Advantage in the Global Economy (CAGE).
- Damon Clark & David Gill & Victoria Prowse & Mark Rush, 2018. "Using Goals to Motivate College Students: Theory and Evidence from Field Experiments," Natural Field Experiments 00647, The Field Experiments Website.
- Damon Clark & David Gill & Victoria Prowse & Mark Rush, 2017. "Using Goals to Motivate College Students: Theory and Evidence from Field Experiments," Purdue University Economics Working Papers 1293, Purdue University, Department of Economics.
- Damon Clark & David Gill & Victoria Prowse & Mark Rush, 2017. "Using Goals to Motivate College Students: Theory and Evidence from Field Experiments," NBER Working Papers 23638, National Bureau of Economic Research, Inc.
- Driouchi, Ahmed & Chetioui, Youssef & Baddou, Meryem, 2011. "How zero price affects demand?: experimental evidence from the Moroccan telecommunication market," MPRA Paper 32352, University Library of Munich, Germany, revised 20 Jul 2011.
- Rudy Douven & Ron van der Heijden & Thomas McGuire & Erik Schut, 2017. "Premium levels and demand response in health insurance: relative thinking and zero-price effects," CPB Discussion Paper 366, CPB Netherlands Bureau for Economic Policy Analysis.
- Douven, Rudy & van der Heijden, Ron & McGuire, Thomas & Schut, Frederik, 2020. "Premium levels and demand response in health insurance: relative thinking and zero-price effects," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 903-923.
- Miklós Antal & Ardjan Gazheli & Jeroen C.J.M. van den Bergh, 2012. "Behavioural Foundations of Sustainability Transitions. WWWforEurope Working Paper No. 3," WIFO Studies, WIFO, number 46424, April.
- Hyeong Kim & Thomas Kramer, 2006. "“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions," Marketing Letters, Springer, vol. 17(4), pages 311-321, December.
- Nina Mazar & Kristina Shampanier & Dan Ariely, 2017. "When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions," Management Science, INFORMS, vol. 63(1), pages 250-266, January.
- Toshiaki Iizuka & Hitoshi Shigeoka, 2018.
"Free for Children? Patient Cost-sharing and Healthcare Utilization,"
NBER Working Papers
25306, National Bureau of Economic Research, Inc.
- Iizuka, Toshiaki & Shigeoka, Hitoshi, 2019. "Free for Children? Patient Cost-sharing and Healthcare Utilization," CEI Working Paper Series 2019-5, Center for Economic Institutions, Institute of Economic Research, Hitotsubashi University.
- Choi, Pilsik & Coulter, Keith S., 2012. "It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment," Journal of Retailing, Elsevier, vol. 88(4), pages 512-527.
- Peggy J. Liu & Kelly L. Haws & Cait Lamberton & Troy H. Campbell & Gavan J. Fitzsimons, 2015. "Vice-Virtue Bundles," Management Science, INFORMS, vol. 61(1), pages 204-228, January.
- Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020.
"Behavioral biases in marketing,"
Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
- Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine, 2017. "Behavioral Biases in Marketing," Rationality and Competition Discussion Paper Series 51, CRC TRR 190 Rationality and Competition.
- Milkman, Katherine L. & Beshears, John, 2009.
"Mental accounting and small windfalls: Evidence from an online grocer,"
Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 384-394, August.
- Katherine L. Milkman & John L. Beshears, 2007. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer," Harvard Business School Working Papers 08-024, Harvard Business School, revised Sep 2008.
- David-Pur, Lior & Galil, Koresh & Rosenboim, Mosi, 2020. "To decrease or not to decrease: The impact of zero and negative interest rates on investment decisions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
- Sharifi, Seyed Shahin & Aghazadeh, Hashem, 2016. "Discount reference moderates customers' reactions to discount frames after online service failure," Journal of Business Research, Elsevier, vol. 69(10), pages 4074-4080.
- Elspeth Kirkman, 2019. "Free riding or discounted riding? How the framing of a bike share offer impacts offer-redemption," Journal of Behavioral Public Administration, Center for Experimental and Behavioral Public Administration, vol. 2(2).
- Saori Chiba & Kaiwen Leong, 2016.
"Behavioral Economics of Crime Rates and Punishment Levels,"
Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 172(4), pages 727-754, December.
- Saori Chiba & Kaiwen Leong, 2014. "Behavioral Economics of Crime Rates and Punishment Levels," Working Papers 21, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
- Stephane Hess & Andrew Daly & Richard Batley, 2018. "Revisiting consistency with random utility maximisation: theory and implications for practical work," Theory and Decision, Springer, vol. 84(2), pages 181-204, March.
- Teck H. Ho & Noah Lim & Colin Camerer, 2005. "Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics," Levine's Bibliography 784828000000000476, UCLA Department of Economics.
- Nicole Koschate-Fischer & Katharina Wüllner, 2017. "New developments in behavioral pricing research," Journal of Business Economics, Springer, vol. 87(6), pages 809-875, August.
More about this item
Keywords
Attention; Promotion deals; Preferences; Online commerce;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:111:y:2020:i:c:p:128-134. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.