IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v101y2019icp128-143.html
   My bibliography  Save this article

Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement

Author

Listed:
  • Schaefer, Sarah Desirée
  • Terlutter, Ralf
  • Diehl, Sandra

Abstract

Based on persuasion knowledge theory, attribution theory, and a qualitative investigation of authenticity, this study investigates employees' CSR authenticity evaluation in four CSR domains (customer-, employee-, environment-, and philanthropy-oriented). Four antecedents of employees' CSR authenticity evaluation are examined: the evaluation of CSR advertising, the perceived fit between corporate culture and CSR engagement and two perceived CSR motives. Additionally, employees' involvement in CSR as an individual difference variable is analyzed. Results are reported from a study with the employees (n = 432) of a large European energy provider. Findings reveal that the evaluation of the CSR advertising and the perceived corporate culture fit have a higher impact on employees' CSR authenticity evaluation than do the perceived CSR motives. While CSR authenticity in the customer-, employee- and environment-oriented CSR domain are mainly influenced by perceived corporate culture fit, CSR authenticity in the philanthropy-oriented CSR domain is mainly affected by the evaluation of CSR advertising.

Suggested Citation

  • Schaefer, Sarah Desirée & Terlutter, Ralf & Diehl, Sandra, 2019. "Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement," Journal of Business Research, Elsevier, vol. 101(C), pages 128-143.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:128-143
    DOI: 10.1016/j.jbusres.2019.03.030
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296319302024
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2019.03.030?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mirzaei, Abas & Wilkie, Dean C. & Siuki, Helen, 2022. "Woke brand activism authenticity or the lack of it," Journal of Business Research, Elsevier, vol. 139(C), pages 1-12.
    2. Duygu Turker & Ozge Can & Gizem Aras‐Beger, 2023. "How authenticity of corporate social responsibility affects organizational attractiveness: Stakeholder perceptions of organizational ideology," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1680-1697, July.
    3. Rayma Ireri Maldonado Astudillo & Yan Pallac Maldonado Astudillo & Juan Alfonso Méndez Zavala & Claudia Leticia Manzano Jiménez & María Xochitl Astudillo Miller, 2021. "Corporate Social Responsibility and Proenvironmental Behaviour in Employees: Evidence in Acapulco, Mexico," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    4. Marcelo Werneck Barbosa, 2022. "A Critical Appraisal of Review Studies in Circular Economy: a Tertiary Study," Circular Economy and Sustainability, Springer, vol. 2(2), pages 473-505, June.
    5. Sarah Desiree Schaefer & Peggy Cunningham & Sandra Diehl & Ralf Terlutter, 2024. "Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees: Organizational pride as a mediator," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2574-2587, May.
    6. Sara Rodriguez-Gomez & Maria Lourdes Arco-Castro & Maria Victoria Lopez-Perez & Lazaro Rodríguez-Ariza, 2020. "Where Does CSR Come from and Where Does It Go? A Review of the State of the Art," Administrative Sciences, MDPI, vol. 10(3), pages 1-19, August.
    7. Leonidas C. Leonidou & Svetla T. Marinova & Marin A. Marinov & Jonas S. Eduardsen & Pantelitsa P. Eteokleous, 2024. "An Enquiry into MNEs’ CSR Practices: Literature Assessment, Managerial Implications, and Academic Perspectives," Management International Review, Springer, vol. 64(5), pages 759-809, October.
    8. Wang, Zhenkun & Lu, Weijie & Liu, Min, 2021. "Corporate social responsibility overinvestment in mergers and acquisitions," International Review of Financial Analysis, Elsevier, vol. 78(C).
    9. Min, Jihye & Kim, Jiyoung & Yang, Kiseol, 2023. "CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    10. François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
    11. Jakub Horak & Tomas Krulicky & Zuzana Rowland & Veronika Machova, 2020. "Creating a Comprehensive Method for the Evaluation of a Company," Sustainability, MDPI, vol. 12(21), pages 1-23, November.
    12. Hajir Afzali & Sang Soo Kim, 2021. "Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    13. Nitya Singh & Paul Hong, 2023. "CSR, Risk Management Practices, and Performance Outcomes: An Empirical Investigation of Firms in Different Industries," JRFM, MDPI, vol. 16(2), pages 1-20, January.
    14. Xie, Quan & Wang, Tianjiao (Grace), 2022. "Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR," Journal of Business Research, Elsevier, vol. 148(C), pages 315-324.
    15. Mine Karatas‐Ozkan & Çağla Özgören & Sibel Yamak & Shahnaz Ibrahim & Melike Nur Tunalıoğlu & Ashly Pinnington & Katerina Nicolopoulou & Yehuda Baruch, 2022. "Dual nature of the relationship between corporate social responsibility and human resource management: A blessing or a curse?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1578-1594, September.
    16. Chen Wang & Yeonggil Kim & Changhee Kim, 2022. "Are all CSR Activities in Your SNS Authentic? The Antecedents and Outcomes of Consumer Perceived Authenticity of CSR," SAGE Open, , vol. 12(4), pages 21582440221, November.
    17. Tahniyath Fatima & Said Elbanna, 2023. "Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework," Journal of Business Ethics, Springer, vol. 183(1), pages 105-121, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:128-143. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.