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Ultra Long-Haul: An emerging business model accelerated by COVID-19

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  • Bauer, Linus Benjamin
  • Bloch, Daniel
  • Merkert, Rico

Abstract

The COVID-19 outbreak has sent shockwaves throughout the aviation industry, sending a myriad of liquidity-strapped airlines into administration or part government ownership. In turn, this paper argues that the novel phenomenon of Ultra Long Haul (ULH) operations already maintains the necessary characteristics to generate a competitive advantage that will not only succeed, but outperform other business models, in a post COVID-19 era. Our modelling and scenario analysis results suggest that point-to-point ULH services, with access to a strong domestic feeder system, will not only require minimal adjustments to cope with COVID-19, but will simultaneously produce higher seat-load factors and yields, heightened network flexibility, and unique health benefits tied to its ability to bypass densely populated hub airports.

Suggested Citation

  • Bauer, Linus Benjamin & Bloch, Daniel & Merkert, Rico, 2020. "Ultra Long-Haul: An emerging business model accelerated by COVID-19," Journal of Air Transport Management, Elsevier, vol. 89(C).
    • Handle: RePEc:eee:jaitra:v:89:y:2020:i:c:s0969699720304853
    DOI: 10.1016/j.jairtraman.2020.101901
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    References listed on IDEAS

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