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Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models

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  • Pearson, James
  • Pitfield, David
  • Ryley, Tim

Abstract

Without sustainable competitive advantage firms have limited economic reasons to exist and will decline. Competitive advantage concerns the factors which provide competitive strength. This paper is based upon the resource-based view which considers firm resources to be heterogeneous and which believes that firms only have a small bundle of core resources irrespective of their overall performance. This research establishes the role of 36 intangible resources for 49 Asian airlines across three business models: network airlines; low-cost subsidiaries from network airlines; and low-cost carriers. It uses the VRIN framework which examines whether resources are valuable, rare, inimitable, and non-substitutable. Research participants distribute points between their chosen seven resources according to their perceived role in firm performance. Resources which meet all four requirements of VRIN are considered core competences and sources of sustained advantage. Across all 49 Asian airlines, the top-three most important resources of advantage are slots, brand, and product/service reputation. While these core resources are predictable, they have not previously been proven within the context of airlines, let alone geographically and by airline model. Results show that the core bundle of resources vary for each model, which helps to explain the difference in performance across models, and that some resources which were expected to be high-ranking, such as organisational culture and customer focus, were not.

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  • Pearson, James & Pitfield, David & Ryley, Tim, 2015. "Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models," Journal of Air Transport Management, Elsevier, vol. 47(C), pages 179-189.
  • Handle: RePEc:eee:jaitra:v:47:y:2015:i:c:p:179-189
    DOI: 10.1016/j.jairtraman.2015.06.002
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    2. Moir, Loren & Lohmann, Gui, 2018. "A quantitative means of comparing competitive advantage among airlines with heterogeneous business models: Analysis of U.S. airlines," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 72-82.
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    5. Helena Bulińska-Stangrecka & Anna Bagieńska, 2020. "Intangible resources for an organization’s sustainability potential," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 741-761, September.
    6. Daisy Lily Moscare-Balanquit, 2021. "Examining the Contribution of Valuable and Rare Resources and Capabilities to Performance of Micro Enterprises," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 22-29.
    7. Mohammad Zarei, 2017. "Entrepreneurial Tournaments: Towards Disclosing the Rivalry Process Among Corporate Entrepreneurs," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 13(2), pages 33-57.
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    9. Delbari, Seyyed Ali & Ng, Siew Imm & Aziz, Yuhanis Abdul & Ho, Jo Ann, 2016. "An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 23-34.
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