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The relationship between airport image, national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

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  • Ariffin, Ahmad Azmi M.
  • Yahaya, Mohd Fahmi

Abstract

This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect.

Suggested Citation

  • Ariffin, Ahmad Azmi M. & Yahaya, Mohd Fahmi, 2013. "The relationship between airport image, national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)," Journal of Air Transport Management, Elsevier, vol. 31(C), pages 33-36.
    • Handle: RePEc:eee:jaitra:v:31:y:2013:i:c:p:33-36
    DOI: 10.1016/j.jairtraman.2013.02.005
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    References listed on IDEAS

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    1. Jarach, David, 2001. "The evolution of airport management practices: towards a multi-point, multi-service, marketing-driven firm," Journal of Air Transport Management, Elsevier, vol. 7(2), pages 119-125.
    2. Martín-Consuegra, David & Esteban, à gueda, 2007. "Market orientation and business performance: An empirical investigation in the airline industry," Journal of Air Transport Management, Elsevier, vol. 13(6), pages 383-386.
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    Cited by:

    1. Farooq, Muhammad Shoaib & Salam, Maimoona & Fayolle, Alain & Jaafar, Norizan & Ayupp, Kartinah, 2018. "Impact of service quality on customer satisfaction in Malaysia airlines: A PLS-SEM approach," Journal of Air Transport Management, Elsevier, vol. 67(C), pages 169-180.
    2. Antwi, Collins Opoku & Fan, Chong-jun & Nataliia, Ihnatushchenko & Aboagye, Michael Osei & Xu, Hangyu & Azamela, John Coffie, 2020. "Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? A conditional mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    3. Xin Chen & Zhen-feng Cheng & Gyu-Bae Kim, 2020. "Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists," Sustainability, MDPI, vol. 12(5), pages 1-24, March.
    4. Antwi, Collins Opoku & Fan, Chong-jun & Ihnatushchenko, Nataliia & Aboagye, Michael Osei & Xu, Hangyu, 2020. "Does the nature of airport terminal service activities matter? Processing and non-processing service quality, passenger affective image and satisfaction," Journal of Air Transport Management, Elsevier, vol. 89(C).
    5. Ali, Faizan & Kim, Woo Gon & Ryu, Kisang, 2016. "The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity," Tourism Management, Elsevier, vol. 57(C), pages 213-224.
    6. Pantouvakis, Angelos & Renzi, Maria Francesca, 2016. "Exploring different nationality perceptions of airport service quality," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 90-98.

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