Market orientation and business performance: An empirical investigation in the airline industry
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DOI: 10.1016/j.jairtraman.2007.08.001
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References listed on IDEAS
- Aksoy, Safak & Atilgan, Eda & Akinci, Serkan, 2003. "Airline services marketing by domestic and foreign firms: differences from the customers’ viewpoint," Journal of Air Transport Management, Elsevier, vol. 9(6), pages 343-351.
- Lin, Chien-Huang & Kao, Danny T. & Chuang, Shih-Chieh & Wu, Pei-Hsun, 2006. "The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry," Journal of Air Transport Management, Elsevier, vol. 12(4), pages 204-206.
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Cited by:
- Patrik Jangl, 2015. "Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 153-170.
- Ariffin, Ahmad Azmi M. & Yahaya, Mohd Fahmi, 2013. "The relationship between airport image, national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)," Journal of Air Transport Management, Elsevier, vol. 31(C), pages 33-36.
- Jenatabadi, Hashem Salarzadeh & Ismail, Noor Azina, 2014. "Application of structural equation modelling for estimating airline performance," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 25-33.
- Ki-Han Song & Solsaem Choi, 2020. "A Study on the Behavioral Change of Passengers on Sustainable Air Transport after COVID-19," Sustainability, MDPI, vol. 12(21), pages 1-18, November.
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Keywords
Market orientation; Airline industry; Airline performance;All these keywords.
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