The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry
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DOI: 10.1016/j.jairtraman.2006.01.005
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References listed on IDEAS
- Shiv, Baba & Edell, Julie A & Payne, John W, 1997. "Factors Affecting the Impact of Negatively and Positively Framed Ad Messages," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 285-294, December.
- Suri, Rajneesh & Monroe, Kent B, 2003. "The Effects of Time Constraints on Consumers' Judgments of Prices and Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(1), pages 92-104, June.
- Batra, Rajeev & Ray, Michael L, 1986. "Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 432-445, March.
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Cited by:
- Ozlem Atalik & Iki Eylul & Bahri Baran Kocak, 2015. "A Discourse Analysis for Ads in Turkey: Pegasus Airlines and Anadolujet," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(6), pages 87-101, June.
- MartÃn-Consuegra, David & Esteban, Ã gueda, 2007. "Market orientation and business performance: An empirical investigation in the airline industry," Journal of Air Transport Management, Elsevier, vol. 13(6), pages 383-386.
- Henderson, Isaac Levi & Tsui, Kan Wai Hong & Ngo, Thanh & Gilbey, Andrew & Avis, Mark, 2019. "Airline brand choice in a duopolistic market: The case of New Zealand," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 147-163.
- Doong, Her-Sen & Wang, Hui-Chih & Law, Rob, 2008. "An initial investigation of the effect of advertisement and word-of-month on first-time visitors to Hong Kong," Journal of Air Transport Management, Elsevier, vol. 14(3), pages 159-161.
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Keywords
Airline marketing; Message framing; Time pressure; Persuasiveness;All these keywords.
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