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Non-market strategies and building digital trust in sharing economy platforms

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  • Ko, Guihan
  • Amankwah-Amoah, Joseph
  • Appiah, Gloria
  • Larimo, Jorma

Abstract

Although research on non-market strategies and the sharing economy (SE) have grown exponentially, there remains limited insight on how actors in the sharing economy ecosystem engage in non-market activities to achieve their goals. In this paper, we develop and present digital trust building as a crucial building block of a successful sharing economy ecosystem. We develop a conceptual framework to highlight the non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage in order to build trust for enhanced performance among stakeholders.

Suggested Citation

  • Ko, Guihan & Amankwah-Amoah, Joseph & Appiah, Gloria & Larimo, Jorma, 2022. "Non-market strategies and building digital trust in sharing economy platforms," Journal of International Management, Elsevier, vol. 28(1).
    • Handle: RePEc:eee:intman:v:28:y:2022:i:1:s1075425321000880
    DOI: 10.1016/j.intman.2021.100909
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    2. Alamoudi, Hawazen & Shaikh, Aijaz A. & Alharthi, Majed & Dash, Ganesh, 2023. "With great power comes great responsibilities – Examining platform-based mechanisms and institutional trust in rideshare services," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
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    4. Cicognani, Simona & Romagnoli, Giorgia & Soraperra, Ivan, 2024. "Fostering trust: When the rhetoric of sharing can backfire," Journal of Economic Psychology, Elsevier, vol. 102(C).
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    6. Yu, Honglan & Fletcher, Margaret & Buck, Trevor, 2022. "Managing digital transformation during re-internationalization: Trajectories and implications for performance," Journal of International Management, Elsevier, vol. 28(4).
    7. Syed Tariq Anwar, 2023. "The sharing economy and collaborative consumption: Strategic issues and global entrepreneurial opportunities," Journal of International Entrepreneurship, Springer, vol. 21(1), pages 60-88, March.

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