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Digital consumer culture and digital acculturation

Author

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  • Dey, Bidit L.
  • Yen, Dorothy
  • Samuel, Lalnunpuia

Abstract

The advent of digital technology has significantly transformed human lives and added new dimensions to our consumption behaviours. Responding to these constant changes in socio-cultural dynamics, this commentary defines and theorises digital consumer culture and explains how digital consumer culture facilitates digital acculturation. We pioneer a conceptual framework that explains the reciprocal, iterative and dynamic inter-relationships between digital consumer culture and digital acculturation and spells out the three inherence characteristics of digital consumer culture. These include consumer empowerment, reciprocity between online and offline worlds and decompartmentalisation of identities; together they make digital consumer culture unique. Finally, by identifying and discussing three outcomes of digital acculturation: digital integration, digital separation and digital deprivation, we make further contribution to theories, with the view of generating debates in studying acculturation in the digital age.

Suggested Citation

  • Dey, Bidit L. & Yen, Dorothy & Samuel, Lalnunpuia, 2020. "Digital consumer culture and digital acculturation," International Journal of Information Management, Elsevier, vol. 51(C).
    • Handle: RePEc:eee:ininma:v:51:y:2020:i:c:s026840121930876x
    DOI: 10.1016/j.ijinfomgt.2019.102057
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    Citations

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    Cited by:

    1. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
    2. Maria Kocot & Damian Kocot & Artur Kwasek & Krzysztof Kandefer & Lukasz Polowczyk, 2023. "Agile and Entrepreneurial Attributes of Young Employees as a Determinant of Market Success in the Light of Own Research," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 3-19.
    3. Wang, Zhihao & Li, Wei & Wang, Mengxin, 2024. "Exploring the social diffusion effects of green consumption: Evidence from green innovative products," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    4. Alexander Seifert & Neil Charness, 2022. "Digital transformation of everyday lives of older Swiss adults: use of and attitudes toward current and future digital services," European Journal of Ageing, Springer, vol. 19(3), pages 729-739, September.
    5. Bo Eun Jung, 2022. "Effects of Acculturation Types on Acculturative Stress and Adjustment to South Korean Society: Focusing on Chinese Immigrants," Sustainability, MDPI, vol. 14(20), pages 1-18, October.

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