Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface
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DOI: 10.1016/j.ijresmar.2021.10.002
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- Fehl, Amy Greiner & Arnold, Todd & Good, Valerie, 2025. "How B2B seller firms can leverage the power of brands with end users," Journal of Business Research, Elsevier, vol. 186(C).
- Johnson, Jeff S., 2023. "How business-to-business salespeople deal with buying center dissenters," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 590-608.
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Keywords
Marketing strategy implementation; Sales-marketing interface; Cross-functional coordination; Informal networks; Qualitative;All these keywords.
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