IDEAS home Printed from https://ideas.repec.org/a/eee/iburev/v9y2000i1p95-117.html
   My bibliography  Save this article

Strategic pricing in export markets: empirical evidence from the UK

Author

Listed:
  • Tzokas, Nikolaos
  • Hart, Susan
  • Argouslidis, Paris
  • Saren, Michael

Abstract

This study was initiated by the apparent conceptual and empirical neglect of the industrial export pricing area. Capitalising upon calls for a strategic pricing orientation in contemporary firms the study seeks to empirically explore the export pricing practices of industrial exporters in the UK and assess their influence upon their strategic export pricing. The aggregated experience of 178 firms suggests that proactive exporting stimuli, market orientation, formality of the pricing decision process and a balanced attention to customer needs and the profit potential of the exporting activity are practices identifiable in firms with a high strategic pricing orientation. This new empirical evidence is discussed in terms of its contribution for export managers, public policy makers and researchers wishing to advance further our knowledge of this critical area of marketing activity.

Suggested Citation

  • Tzokas, Nikolaos & Hart, Susan & Argouslidis, Paris & Saren, Michael, 2000. "Strategic pricing in export markets: empirical evidence from the UK," International Business Review, Elsevier, vol. 9(1), pages 95-117, February.
    • Handle: RePEc:eee:iburev:v:9:y:2000:i:1:p:95-117
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969593199000311
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Samiee, Saeed, 1987. "Pricing in marketing strategies of U.S.- and foreign-based companies," Journal of Business Research, Elsevier, vol. 15(1), pages 17-30, February.
    2. Athukorala, Premachandra & Menon, Jayant, 1995. "Exchange Rates and Strategic Pricing: The Case of Swedish Machinery Exports," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 57(4), pages 533-546, November.
    3. Cavusgil, S. Tamer, 1988. "Unraveling the mystique of export pricing," Business Horizons, Elsevier, vol. 31(3), pages 54-63.
    4. Carl H Christensen & Angela da Rocha & Rosane Kerbel Gertner, 1987. "An Empirical Investigation of Factors Influencing Exporting Success of Brazilian Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(3), pages 61-77, September.
    5. Cavusgil, S. Tamer, 1984. "Differences among exporting firms based on their degree of internationalization," Journal of Business Research, Elsevier, vol. 12(2), pages 195-208, June.
    6. Ahtiala, Pekka & Orgler, Yair E., 1995. "The optimal pricing of exports invoiced in different currencies," Journal of Banking & Finance, Elsevier, vol. 19(1), pages 61-77, April.
    7. Robert W. Zmud, 1982. "Diffusion of Modern Software Practices: Influence of Centralization and Formalization," Management Science, INFORMS, vol. 28(12), pages 1421-1431, December.
    8. Morgan, Robert E. & Katsikeas, Constantine S., 1997. "Export stimuli: Export intention compared with export activity," International Business Review, Elsevier, vol. 6(5), pages 477-499, October.
    9. Yang, Jiawen, 1996. "Exchange Rate Changes and Pricing Behavior of US Exporters," Review of International Economics, Wiley Blackwell, vol. 4(3), pages 339-354, October.
    10. Skinner, R C, 1970. "The Determination of Selling Prices," Journal of Industrial Economics, Wiley Blackwell, vol. 18(3), pages 201-217, July.
    11. Myers, Matthew B., 1997. "The pricing of export products: Why aren't managers satisfied with the results?," Journal of World Business, Elsevier, vol. 32(3), pages 277-289, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Indounas, Kostis & Roth, Stefan, 2012. "Antecedents and consequences of strategic price management: An analysis in the New Zealand industrial service context," Australasian marketing journal, Elsevier, vol. 20(2), pages 113-121.
    2. Bodlaj, Mateja & Čater, Barbara, 2022. "Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities," Journal of Business Research, Elsevier, vol. 138(C), pages 256-265.
    3. İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tan, Alvin & Brewer, Paul & Liesch, Peter W., 2007. "Before the first export decision: Internationalisation readiness in the pre-export phase," International Business Review, Elsevier, vol. 16(3), pages 294-309, June.
    2. Leonidou, Leonidas C. & Theodosiou, Marios, 2004. "The export marketing information system: an integration of the extant knowledge," Journal of World Business, Elsevier, vol. 39(1), pages 12-36, February.
    3. Javalgi, Rajshekhar G. & Lawson, Diana & Gross, Andrew C. & White, D. Steven, 1998. "Firm characteristics and export propensity: a comparison of manufacturers and manufacturing-based service providers," International Business Review, Elsevier, vol. 7(5), pages 521-534, October.
    4. Kahiya, Eldrede T., 2018. "Five decades of research on export barriers: Review and future directions," International Business Review, Elsevier, vol. 27(6), pages 1172-1188.
    5. Bianchi, Constanza & Wickramasekera, Rumintha, 2016. "Antecedents of SME export intensity in a Latin American Market," Journal of Business Research, Elsevier, vol. 69(10), pages 4368-4376.
    6. Bell, Jim, 1997. "A comparative study of the export problems of small computer software exporters in Finland, Ireland and Norway," International Business Review, Elsevier, vol. 6(6), pages 585-604, December.
    7. Jensen, Kimberly L. & Davis, George C., 1998. "An Analysis Of Export Market Strategies And Barriers Perceptions By U.S. Agricultural Hvp Exporters," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 1(4), pages 1-16.
    8. Javalgi, Rajshekhar G. & White, D. Steven & Lee, Oscar, 2000. "Firm Characteristics Influencing Export Propensity: An Empirical Investigation by Industry Type," Journal of Business Research, Elsevier, vol. 47(3), pages 217-228, March.
    9. Luis Filipe Lages & Cristiana Raquel Lages & Carmen Lages, 2004. "The APEV scale: a measure of annual performance of an export venture," Nova SBE Working Paper Series wp458, Universidade Nova de Lisboa, Nova School of Business and Economics.
    10. Leonidou, Leonidas C., 1995. "Export stimulation research: Review, evaluation and integration," International Business Review, Elsevier, vol. 4(2), pages 133-156, June.
    11. Lages, Luis Filipe & Silva, Graça & Styles, Chris & Pereira, Zulema Lopes, 2009. "The NEP Scale: A measure of network export performance," International Business Review, Elsevier, vol. 18(4), pages 344-356, August.
    12. María Jesús Ruiz Fuensanta, 2004. "Further insights into exporter profiles: a classificatory model," ERSA conference papers ersa04p42, European Regional Science Association.
    13. Indounas, Kostis & Roth, Stefan, 2012. "Antecedents and consequences of strategic price management: An analysis in the New Zealand industrial service context," Australasian marketing journal, Elsevier, vol. 20(2), pages 113-121.
    14. Axinn, Catherine N. & Savitt, Ron & Sinkula, James M. & Thach, Sharon V., 1995. "Export intention, beliefs, and behaviors in smaller industrial firms," Journal of Business Research, Elsevier, vol. 32(1), pages 49-55, January.
    15. van Dalen, Jan & Thurik, Roy, 1998. "A model of pricing behavior: An econometric case study," Journal of Economic Behavior & Organization, Elsevier, vol. 36(2), pages 177-195, August.
    16. Ling-yee, Li & Ogunmokun, Gabriel O., 2001. "Effect of export financing resources and supply-chain skills on export competitive advantages: implications for superior export performance," Journal of World Business, Elsevier, vol. 36(3), pages 260-279, October.
    17. Calantone, Roger J. & Kim, Daekwan & Schmidt, Jeffrey B. & Cavusgil, S. Tamer, 2006. "The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison," Journal of Business Research, Elsevier, vol. 59(2), pages 176-185, February.
    18. Stoian, Maria-Cristina & Rialp, Alex & Rialp, Josep, 2011. "Export performance under the microscope: A glance through Spanish lenses," International Business Review, Elsevier, vol. 20(2), pages 117-135, April.
    19. Haar, Jerry & Ortiz-Buonafina, Marta, 1995. "The internationalization process and marketing activities : The case of Brazilian export firms," Journal of Business Research, Elsevier, vol. 32(2), pages 175-181, February.
    20. Eldrede Kahiya & David Dean & Jeff Heyl, 2014. "Export barriers in a changing institutional environment: A quasi-longitudinal study of New Zealand’s manufacturing exporters," Journal of International Entrepreneurship, Springer, vol. 12(4), pages 331-364, December.

    More about this item

    Keywords

    Pricing Industrial Exporters Survey;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:iburev:v:9:y:2000:i:1:p:95-117. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.