IDEAS home Printed from https://ideas.repec.org/a/eee/iburev/v6y1997i3p245-270.html
   My bibliography  Save this article

Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model

Author

Listed:
  • Diamantopoulos, Adamantios
  • Horncastle, Stephen

Abstract

The issue of information utilisation within an export setting has been neglected in the literature as most studies focus on the acquisition of export marketing research information rather than its actual use. In this paper, an expanded version of Deshpande and Zaltman's well-known model of information use is developed by incorporating export-specific variables, and subsequently applied to a sample of UK exporters. The analysis reveals that information use depends on the firm's internal structure, the degree of surprise in the research results, and the nature of the export market in question. The findings are placed in the context of previous evidence on marketing research information use and directions for future studies identified.

Suggested Citation

  • Diamantopoulos, Adamantios & Horncastle, Stephen, 1997. "Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model," International Business Review, Elsevier, vol. 6(3), pages 245-270, June.
    • Handle: RePEc:eee:iburev:v:6:y:1997:i:3:p:245-270
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969593197000036
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cavusgil, S. Tamer, 1984. "Differences among exporting firms based on their degree of internationalization," Journal of Business Research, Elsevier, vol. 12(2), pages 195-208, June.
    2. Piercy, Nigel F., 1989. "Information control and the power and politics of marketing," Journal of Business Research, Elsevier, vol. 18(3), pages 229-243, May.
    3. Sinkula, James M., 1990. "Perceived characteristics, organizational factors, and the utilization of external market research suppliers," Journal of Business Research, Elsevier, vol. 21(1), pages 1-17, August.
    4. Sinkula, James M. & Hampton, Ronald D., 1988. "Centralization and information acquisition by in-house market research departments," Journal of Business Research, Elsevier, vol. 16(4), pages 337-349, June.
    5. Rashi Glazer & Joel H. Steckel & Russell S. Winer, 1992. "Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance," Management Science, INFORMS, vol. 38(2), pages 212-226, February.
    6. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    7. Sood, James H. & Adams, Patrick, 1984. "Model of management learning styles as a predictor of export behavior and performance," Journal of Business Research, Elsevier, vol. 12(2), pages 169-182, June.
    8. Jean-Emile Denis & Daniel Depelteau, 1985. "Market Knowledge, Diversification and Export Expansion," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 16(3), pages 77-89, September.
    9. D. A. Tookey, 1964. "Factors Associated With Success In Exporting," Journal of Management Studies, Wiley Blackwell, vol. 1(1), pages 48-66, March.
    10. Bellenger, Danny N., 1979. "The marketing manager's view of Marketing research," Business Horizons, Elsevier, vol. 22(3), pages 59-65, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Leonidou, Leonidas C. & Theodosiou, Marios, 2004. "The export marketing information system: an integration of the extant knowledge," Journal of World Business, Elsevier, vol. 39(1), pages 12-36, February.
    2. Winklhofer, Heidi & Diamantopoulos, Adamantios, 2003. "A model of export sales forecasting behavior and performance: development and testing," International Journal of Forecasting, Elsevier, vol. 19(2), pages 271-285.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Diamantopoulos, Adamantios & Souchon, Anne L., 1999. "Measuring Export Information Use: Scale Development and Validation," Journal of Business Research, Elsevier, vol. 46(1), pages 1-14, September.
    2. repec:dgr:rugsom:98b27 is not listed on IDEAS
    3. Shaker A. Zahra & Donald O. Neubaum & Morten Huse, 1997. "The Effect of the Environment on Export Performance among Telecommunications New Ventures," Entrepreneurship Theory and Practice, , vol. 22(1), pages 25-46, October.
    4. Dalli, Daniele, 1995. "The organization of exporting activities: Relationships between internal and external arrangements," Journal of Business Research, Elsevier, vol. 34(2), pages 107-115, October.
    5. Grosse, Robert & Mudd, Shannon & Garcia Cerchiari, Cecilio, 2013. "Exporting to the far and near abroad," Journal of Business Research, Elsevier, vol. 66(3), pages 409-416.
    6. Peter G. P. Walters & Saeed Samiee, 1991. "A Model for Assessing Performance in Small U.S. Exporting Firms," Entrepreneurship Theory and Practice, , vol. 15(2), pages 33-50, January.
    7. Voerman, J.A. & Wedel, M. & Zwart, P.S., 1998. "Export market information behaviour of SME's : the influence of firm characteristics," Research Report 98B27, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    8. Westhead, Paul & Wright, Mike & Ucbasaran, Deniz, 2001. "The internationalization of new and small firms: A resource-based view," Journal of Business Venturing, Elsevier, vol. 16(4), pages 333-358, July.
    9. Hashai, Niron & Almor, Tamar, 2004. "Gradually internationalizing 'born global' firms: an oxymoron?," International Business Review, Elsevier, vol. 13(4), pages 465-483, August.
    10. John T. Steen & Peter W. Liesch, 2007. "A note on Penrosean growth, resource bundles and the Uppsala model of internationalisation," Management International Review, Springer, vol. 47(2), pages 193-206, March.
    11. Leonidou, Leonidas C. & Theodosiou, Marios, 2004. "The export marketing information system: an integration of the extant knowledge," Journal of World Business, Elsevier, vol. 39(1), pages 12-36, February.
    12. Javalgi, Rajshekhar G. & Lawson, Diana & Gross, Andrew C. & White, D. Steven, 1998. "Firm characteristics and export propensity: a comparison of manufacturers and manufacturing-based service providers," International Business Review, Elsevier, vol. 7(5), pages 521-534, October.
    13. Angela Rocha & Vítor Corado Simões & Renato Cotta Mello & Jorge Carneiro, 2017. "From global start-ups to the borderless firm: Why and how to build a worldwide value system," Journal of International Entrepreneurship, Springer, vol. 15(2), pages 121-144, June.
    14. Drogendijk, H.J., 2001. "Expansion patterns of Dutch firms in Central and Eastern Europe : Learning to internationalize," Other publications TiSEM 18571cef-0dd0-46ff-82aa-3, Tilburg University, School of Economics and Management.
    15. Tamar Almor & Niron Hashai & Seev Hirsch, 2006. "The product cycle revisited: Knowledge intensity and firm internationalization," Management International Review, Springer, vol. 46(5), pages 507-528, September.
    16. Fernández, Zulima & J.Nieto, María, 2002. "International involvement of smes: the impact of ownership," DEE - Working Papers. Business Economics. WB wb025821, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    17. Tao Bai & Stephen Chen & Xiao He, 2019. "How Home-Country Political Connections Influence the Internationalization of Service Firms," Management International Review, Springer, vol. 59(4), pages 541-560, August.
    18. Leonidou, Leonidas C. & Katsikeas, Constantine S., 2010. "Integrative assessment of exporting research articles in business journals during the period 1960-2007," Journal of Business Research, Elsevier, vol. 63(8), pages 879-887, August.
    19. Casillas, José C. & Moreno, Ana M. & Acedo, Francisco J. & Gallego, María A. & Ramos, Encarnación, 2009. "An integrative model of the role of knowledge in the internationalization process," Journal of World Business, Elsevier, vol. 44(3), pages 311-322, July.
    20. Martín Martín, Oscar & Chetty, Sylvie & Bai, Wensong, 2022. "Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability," Journal of World Business, Elsevier, vol. 57(2).
    21. Ha Thi Van Pham & Bent Petersen, 2010. "Do OEM Exporters Differ from Independent Exporters in Terms of Global Connectivity and Export Performance?," Review of Market Integration, India Development Foundation, vol. 2(1), pages 9-42, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:iburev:v:6:y:1997:i:3:p:245-270. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.