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The product cycle revisited: Knowledge intensity and firm internationalization

Author

Listed:
  • Tamar Almor

    (College of Management)

  • Niron Hashai

    (The Hebrew University)

  • Seev Hirsch

    (Tel Aviv University)

Abstract

Abstract and Key Results ▪ This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The frame-work considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle. ▪ The paper shows how changes in “knowledge-intensity” of products along the product cycle are interrelated with changes in “service-intensity” and “distance premium” and thus enable to predict the sequence in which low knowledge intensive and high knowledge intensive firms internationalize R&D, production and marketing activities.

Suggested Citation

  • Tamar Almor & Niron Hashai & Seev Hirsch, 2006. "The product cycle revisited: Knowledge intensity and firm internationalization," Management International Review, Springer, vol. 46(5), pages 507-528, September.
    • Handle: RePEc:spr:manint:v:46:y:2006:i:5:d:10.1007_s11575-006-0113-7
    DOI: 10.1007/s11575-006-0113-7
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