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Individual responses to competing institutional logics in emerging markets

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  • Minbaeva, Dana
  • Muratbekova-Touron, Maral
  • Nayır, Dilek Zamantılı
  • Moreira, Solon

Abstract

In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.

Suggested Citation

  • Minbaeva, Dana & Muratbekova-Touron, Maral & Nayır, Dilek Zamantılı & Moreira, Solon, 2021. "Individual responses to competing institutional logics in emerging markets," International Business Review, Elsevier, vol. 30(4).
    • Handle: RePEc:eee:iburev:v:30:y:2021:i:4:s096959312030127x
    DOI: 10.1016/j.ibusrev.2020.101778
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    3. Bausch, Madeleine & Barmeyer, Christoph & Mayrhofer, Ulrike, 2022. "Facilitating factors in the cross-cultural transfer of management practices: The case of a German multinational in Brazil," International Business Review, Elsevier, vol. 31(2).

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