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MNE/NGO partnerships and the legitimacy of the firm

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  • Marano, Valentina
  • Tashman, Pete

Abstract

This manuscript investigates the legitimating function of Multinational Enterprise (MNE)/Non-Governmental Organization (NGO) partnerships. First, it reviews the complexities inherent in the MNE's quest for social legitimacy. Then, it discusses the characteristics of MNE/NGO partnerships, and the growing anecdotal evidence about their applications for managing corporate social legitimacy. Next, propositions are advanced to suggest how the complexities in the legitimating environment of the MNE may drive its decision to partner with an NGO. Partnership governance and outcomes are also discussed and several examples of MNE/NGO partnerships are presented to illustrate how firms use them to manage their social legitimacy.

Suggested Citation

  • Marano, Valentina & Tashman, Pete, 2012. "MNE/NGO partnerships and the legitimacy of the firm," International Business Review, Elsevier, vol. 21(6), pages 1122-1130.
    • Handle: RePEc:eee:iburev:v:21:y:2012:i:6:p:1122-1130
    DOI: 10.1016/j.ibusrev.2011.12.005
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    Cited by:

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    8. Lamin B. Ceesay, 2020. "Exploring the Influence of NGOs in Corporate Sustainability Adoption: Institutional-Legitimacy Perspective," Jindal Journal of Business Research, , vol. 9(2), pages 135-147, December.
    9. Luis Alfonso Dau & Elizabeth M Moore & William Newburry, 2020. "The grass is always greener: The impact of home and host country CSR reputation signaling on cross-country investments," Journal of International Business Policy, Palgrave Macmillan, vol. 3(2), pages 154-182, June.
    10. Vikrant Shirodkar & Namita Shete, 2021. "The Impact of Domestic CSR on the Internationalisation of Emerging-Market Multinational Enterprises: Evidence from India," Management International Review, Springer, vol. 61(6), pages 799-829, December.
    11. Galkina, Tamara & Yang, Man, 2020. "Bringing Nordic Slush to Asia: Entrepreneurial internationalization of an NGO as a social movement," International Business Review, Elsevier, vol. 29(6).
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    13. Peng‐Yu Li, 2023. "Determinants of corporate social responsibility performance in emerging markets: An international orientation perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1348-1362, May.
    14. Wenjie Liu & Pursey P. M. A. R. Heugens, 2024. "Cross-sector collaborations in global supply chains as an opportunity structure: How NGOs promote corporate sustainability in China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 55(4), pages 429-449, June.
    15. Fernhaber, Stephanie A. & Zou, Huan, 2022. "Advancing societal grand challenge research at the interface of entrepreneurship and international business: A review and research agenda," Journal of Business Venturing, Elsevier, vol. 37(5).
    16. Leopoldo Gutierrez & Ivan Montiel & Jordi A. Surroca & Josep A. Tribo, 2022. "Rainbow Wash or Rainbow Revolution? Dynamic Stakeholder Engagement for SDG-Driven Responsible Innovation," Journal of Business Ethics, Springer, vol. 180(4), pages 1113-1136, November.
    17. Nguyen Phong Nguyen & Samuel Adomako, 2022. "International orientation and environmental performance in Vietnamese exporting small‐ and medium‐sized enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2424-2436, July.
    18. Yoon, Hyungseok & Belkhouja, Mustapha & Wei, Yingqi & Lee, Sangho, 2021. "Born to be similar? Global isomorphism and the emergence of latecomer business schools," International Business Review, Elsevier, vol. 30(5).
    19. Valentino, Alfredo & Mayrhofer, Ulrike & Caroli, Matteo, 2022. "Internal and external drivers of anticorruption policies in multinationals," International Business Review, Elsevier, vol. 31(6).
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    21. Efrén Gómez‐Bolaños & Nuria Esther Hurtado‐Torres & Blanca Luisa Delgado‐Márquez, 2020. "Disentangling the influence of internationalization on sustainability development: Evidence from the energy sector," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 229-239, January.
    22. Liu, Steven Y.H. & Napier, Elizabeth & Runfola, Andrea & Cavusgil, S. Tamer, 2020. "MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective," International Business Review, Elsevier, vol. 29(5).
    23. Del Bosco, Barbara & Misani, Nicola, 2016. "The effect of cross-listing on the environmental, social, and governance performance of firms," Journal of World Business, Elsevier, vol. 51(6), pages 977-990.

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