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A Discursive Perspective on Legitimation Strategies in Multinational Corporations

Author

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  • Eero Vaara

    (EM - EMLyon Business School)

  • Jeanne Tienari

Abstract

Few studies have examined legitimation in multinational corporations from a discursive perspective. To complement the existing institutional literature, we adopt a critical discourse analysis perspective that allows us to examine the microlevel processes of discursive legitimation. We provide an example of a media text - dealing with a production unit shutdown - to demonstrate how this perspective elucidates the various textual strategies used to legitimate multinational corporations' actions and their controversial consequences.

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  • Eero Vaara & Jeanne Tienari, 2008. "A Discursive Perspective on Legitimation Strategies in Multinational Corporations," Post-Print hal-02276724, HAL.
    • Handle: RePEc:hal:journl:hal-02276724
    Note: View the original document on HAL open archive server: https://hal.science/hal-02276724
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