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How security prices respond to a surge in investor attention: Evidence from Google Search of ADRs

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  • Tang, Wenbin
  • Zhu, Lili

Abstract

This study examines the day-to-day impact of a surge in investor attention on security prices within a four-week investment horizon. Focusing on a sample of ADRs traded in the U.S. stock markets between 2004 and 2015, we measure the surge in investor attention by constructing a dummy variable based on the Search Volume Index (SVI) obtained from Google Trends. We find strong evidence that a surge in investor attention is associated with a same-day positive abnormal return. But the positive association between investor attention and stock return disappears or even reverses quickly after day zero. ADRs originated from developing countries and developed countries appear to be equally responsive to a surge in investor attention.

Suggested Citation

  • Tang, Wenbin & Zhu, Lili, 2017. "How security prices respond to a surge in investor attention: Evidence from Google Search of ADRs," Global Finance Journal, Elsevier, vol. 33(C), pages 38-50.
    • Handle: RePEc:eee:glofin:v:33:y:2017:i:c:p:38-50
    DOI: 10.1016/j.gfj.2016.09.001
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    Cited by:

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    2. María José Ayala & Nicolás Gonzálvez-Gallego & Rocío Arteaga-Sánchez, 2024. "Google search volume index and investor attention in stock market: a systematic review," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 10(1), pages 1-29, December.
    3. Ramos, Sofia B. & Latoeiro, Pedro & Veiga, Helena, 2020. "Limited attention, salience of information and stock market activity," Economic Modelling, Elsevier, vol. 87(C), pages 92-108.
    4. Nabila Jawadi & Fredj Jawadi & Abdoulkarim Idi Cheffou, 2020. "Computing the Time-Varying Effects of Investor Attention in Islamic Stock Returns," Computational Economics, Springer;Society for Computational Economics, vol. 56(1), pages 131-143, June.
    5. Khaskheli, Asadullah & Zhang, Hongyu & Raza, Syed Ali & Khan, Komal Akram, 2022. "Assessing the influence of news indicator on volatility of precious metals prices through GARCH-MIDAS model: A comparative study of pre and during COVID-19 period," Resources Policy, Elsevier, vol. 79(C).
    6. Prakash Ranjan, Ravi & Bhattachharyya, Malay, 2018. "Does investor attention to energy stocks exhibit power law?," Energy Economics, Elsevier, vol. 75(C), pages 573-582.
    7. Michael Olumekor & Hossam Haddad & Nidal Mahmoud Al-Ramahi, 2023. "The Relationship between Search Engines and Entrepreneurship Development: A Granger-VECM Approach," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    8. Smales, L.A., 2021. "Investor attention and global market returns during the COVID-19 crisis," International Review of Financial Analysis, Elsevier, vol. 73(C).
    9. Adekoya, Oluwasegun B. & Oliyide, Johnson A. & Saleem, Owais & Adeoye, Habeeb A., 2022. "Asymmetric connectedness between Google-based investor attention and the fourth industrial revolution assets: The case of FinTech and Robotics & Artificial intelligence stocks," Technology in Society, Elsevier, vol. 68(C).
    10. Hasan, Md. Tanvir, 2022. "The sum of all SCARES COVID-19 sentiment and asset return," The Quarterly Review of Economics and Finance, Elsevier, vol. 86(C), pages 332-346.
    11. Salisu, Afees A. & Vo, Xuan Vinh, 2020. "Predicting stock returns in the presence of COVID-19 pandemic: The role of health news," International Review of Financial Analysis, Elsevier, vol. 71(C).
    12. Afees A. Salisu & Ahamuefula E. Ogbonna & Idris Adediran, 2021. "Stock‐induced Google trends and the predictability of sectoral stock returns," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 40(2), pages 327-345, March.
    13. Salisu, Afees A. & Vo, Xuan Vinh, 2021. "Firm-specific news and the predictability of Consumer stocks in Vietnam," Finance Research Letters, Elsevier, vol. 41(C).
    14. Zhang, Zhaoting & Zhang, Lei, 2024. "Investor attention and corporate ESG performance," Finance Research Letters, Elsevier, vol. 60(C).

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    More about this item

    Keywords

    Investor attention; Google trend; Stock return; ADRs;
    All these keywords.

    JEL classification:

    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading

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