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Social roles and competitiveness: My willingness to compete depends on who I am (supposed to be)

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  • Zhang, Peilu
  • Zhang, Yinjunjie
  • Palma, Marco A.

Abstract

Women frequently react less favorably to competition than men. In this paper, we investigate the effects of social roles on willingness to compete (WTC). Subjects compete in two-person teams. In the treatment, one team member is randomly assigned the role of “breadwinner/manager”, and the other person is randomly assigned as the “supporter/assistant”. The only difference between the roles is the labels. In the baseline, subjects compete without any role assignment. We find women's WTC increases by 41% (44%) when they are assigned as breadwinners (managers) compared to women in the baseline. Men have lower WTC when they are assigned as supporters or assistants. There is no gender gap in WTC in treatment groups. Social norms of competitiveness for each role are elicited, and are suggested as the main driver of changes in WTC by the role assignment. We also examine other potential mechanisms through which social roles affect WTC.

Suggested Citation

  • Zhang, Peilu & Zhang, Yinjunjie & Palma, Marco A., 2024. "Social roles and competitiveness: My willingness to compete depends on who I am (supposed to be)," Games and Economic Behavior, Elsevier, vol. 143(C), pages 125-151.
    • Handle: RePEc:eee:gamebe:v:143:y:2024:i:c:p:125-151
    DOI: 10.1016/j.geb.2023.11.005
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    2. Alice Guerra & Enya Turrini, 2025. "Social norms on unethical behaviors in the workplace: a lab experiment," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 72(1), pages 1-25, June.

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    More about this item

    Keywords

    Gender stereotypes; Social norms; Tournament entry;
    All these keywords.

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • B54 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Feminist Economics
    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General

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