IDEAS home Printed from https://ideas.repec.org/a/eee/finlet/v50y2022ics1544612322004718.html
   My bibliography  Save this article

Advertising expenditure and stock performance: A bibliometric analysis

Author

Listed:
  • Rasul, Tareq
  • Lim, Weng Marc
  • Dowling, Michael
  • Kumar, Satish
  • Rather, Raouf Ahmad

Abstract

Firms’ advertising expenditure and its impact on their stock performance have been widely studied. However, existing reviews have often considered them independently, resulting in a fragmented understanding of the progress and contribution of their joint investigation. To address this gap, we conduct a 60-year review of advertising expenditure and stock performance research available in Scopus. Our review unpacks (1) the most prolific countries, institutions, journals, and authors, (2) the most cited articles, and (3) the major clusters or themes of research—i.e., corporate social responsibility, research and development, brand equity, new product performance, innovativeness, and crisis management—on advertising expenditure and stock performance. We conclude by using these retrospective insights to suggest prospective pathways forward to enrich the field.

Suggested Citation

  • Rasul, Tareq & Lim, Weng Marc & Dowling, Michael & Kumar, Satish & Rather, Raouf Ahmad, 2022. "Advertising expenditure and stock performance: A bibliometric analysis," Finance Research Letters, Elsevier, vol. 50(C).
    • Handle: RePEc:eee:finlet:v:50:y:2022:i:c:s1544612322004718
    DOI: 10.1016/j.frl.2022.103283
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1544612322004718
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.frl.2022.103283?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Olivier Rubel & Prasad A. Naik & Shuba Srinivasan, 2011. "Optimal Advertising When Envisioning a Product-Harm Crisis," Marketing Science, INFORMS, vol. 30(6), pages 1048-1065, November.
    2. Donthu, Naveen & Kumar, Satish & Mukherjee, Debmalya & Pandey, Nitesh & Lim, Weng Marc, 2021. "How to conduct a bibliometric analysis: An overview and guidelines," Journal of Business Research, Elsevier, vol. 133(C), pages 285-296.
    3. Kurt, Didem & Pauwels, Koen & Kurt, Ahmet C. & Srinivasan, Shuba, 2021. "The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 817-837.
    4. Mukherjee, Debmalya & Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2022. "Guidelines for advancing theory and practice through bibliometric research," Journal of Business Research, Elsevier, vol. 148(C), pages 101-115.
    5. Borghesi, Richard & Houston, Joel F. & Naranjo, Andy, 2014. "Corporate socially responsible investments: CEO altruism, reputation, and shareholder interests," Journal of Corporate Finance, Elsevier, vol. 26(C), pages 164-181.
    6. Lim, Weng Marc & Rasul, Tareq & Kumar, Satish & Ala, Mamun, 2022. "Past, present, and future of customer engagement," Journal of Business Research, Elsevier, vol. 140(C), pages 439-458.
    7. Bayer, Emanuel & Srinivasan, Shuba & Riedl, Edward J. & Skiera, Bernd, 2020. "The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 789-804.
    8. Yuanyuan Hu & Shouming Chen & Yuexin Shao & Su Gao, 2018. "CSR and Firm Value: Evidence from China," Sustainability, MDPI, vol. 10(12), pages 1-18, December.
    9. Frank Fehle & Sergey Tsyplakov & Vladimir Zdorovtsov, 2005. "Can Companies Influence Investor Behaviour through Advertising? Super Bowl Commercials and Stock Returns," European Financial Management, European Financial Management Association, vol. 11(5), pages 625-647, November.
    10. Kevin W. Chauvin & Mark Hirschey, 1993. "Advertising, R&D Expenditures and the Market Value of the Firm," Financial Management, Financial Management Association, vol. 22(4), Winter.
    11. Qingyu Zhang & Sohail Ahmad, 2021. "Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness," Sustainability, MDPI, vol. 13(8), pages 1-19, April.
    12. Tackx, Koen & Rothenberger, Sandra & Verdin, Paul, 2017. "Is advertising for losers? An empirical study from a value creation and value capturing perspective," European Management Journal, Elsevier, vol. 35(3), pages 327-335.
    13. Mathur, Lynette Knowles & Mathur, Ike, 2000. "An Analysis of the Wealth Effects of Green Marketing Strategies," Journal of Business Research, Elsevier, vol. 50(2), pages 193-200, November.
    14. Andrea Fosfuri & Marco S. Giarratana, 2009. "Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets," Management Science, INFORMS, vol. 55(2), pages 181-191, February.
    15. Mahabubur Rahman & M. Ángeles Rodríguez-Serrano & Mary Lambkin, 2018. "Brand management efficiency and firm value: An integrated resource based and signalling theory perspective," Post-Print hal-01992555, HAL.
    16. Hariom Manchiraju & Shivaram Rajgopal, 2017. "Does Corporate Social Responsibility (CSR) Create Shareholder Value? Evidence from the Indian Companies Act 2013," Journal of Accounting Research, Wiley Blackwell, vol. 55(5), pages 1257-1300, December.
    17. Prasad, Krishna & Kumar, Satish & Devji, Shridev & Lim, Weng Marc & Prabhu, Nandan & Moodbidri, Sudhir, 2022. "Corporate social responsibility and cost of capital: The moderating role of policy intervention," Research in International Business and Finance, Elsevier, vol. 60(C).
    18. Seshadri Tirunillai & Gerard J. Tellis, 2012. "Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance," Marketing Science, INFORMS, vol. 31(2), pages 198-215, March.
    19. Frederico Belo & Xiaoji Lin & Maria Ana Vitorino, 2014. "Brand Capital and Firm Value," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 17(1), pages 150-169, January.
    20. Henri Servaes & Ane Tamayo, 2013. "The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness," Management Science, INFORMS, vol. 59(5), pages 1045-1061, May.
    21. Satish Kumar & Vinodh Madhavan & Riya Sureka, 2020. "The Journal of Emerging Market Finance: A Bibliometric Overview (2002–2019)," Journal of Emerging Market Finance, Institute for Financial Management and Research, vol. 19(3), pages 326-352, December.
    22. Mahfuzur Rahman & Che Ruhana Isa & Teng-Tsai Tu & Moniruzzaman Sarker & Md. Abdul Kaium Masud, 2020. "A bibliometric analysis of socially responsible investment sukuk literature," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 5(1), pages 1-19, December.
    23. Niket Jindal & Leigh McAlister, 2015. "The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk," Marketing Science, INFORMS, vol. 34(4), pages 555-572, July.
    24. Guiyang Xiong & Sundar Bharadwaj, 2014. "Prerelease Buzz Evolution Patterns and New Product Performance," Marketing Science, INFORMS, vol. 33(3), pages 401-421, May.
    25. Dong Lou, 2014. "Attracting Investor Attention through Advertising," The Review of Financial Studies, Society for Financial Studies, vol. 27(6), pages 1797-1829.
    26. Jan-Benedict E. M. Steenkamp & Eric (Er) Fang, 2011. "The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades," Marketing Science, INFORMS, vol. 30(4), pages 628-645, July.
    27. Chencheng Fang & Jiantong Zhang & Wei Qiu, 2017. "Online classified advertising: a review and bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 113(3), pages 1481-1511, December.
    28. Han, Bong H. & Manry, David, 2004. "The value-relevance of R&D and advertising expenditures: Evidence from Korea," The International Journal of Accounting, Elsevier, vol. 39(2), pages 155-173.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pooja Mishra & Kishore Kumar, 2024. "Uncovering the sustainability reporting: bibliometric analysis and future research directions," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 21(4), pages 520-542, December.
    2. Umra Rashid & Mohd Abdullah & Mosab I. Tabash & Ishrat Naaz & Javaid Akhter & Mujeeb Saif Mohsen Al-Absy, 2024. "CFO (Chief Financial Officer) Research: A Systematic Review Using the Bibliometric Toolbox," JRFM, MDPI, vol. 17(11), pages 1-28, October.
    3. Goodell, John W. & Oriani, Marco Ercole & Paltrinieri, Andrea & Patel, Ritesh, 2023. "The importance of ABS 2 journals in finance scholarship: Evidence from a bibliometric case study," Finance Research Letters, Elsevier, vol. 55(PA).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Singh, Anjali & Lim, Weng Marc & Jha, Sumi & Kumar, Satish & Ciasullo, Maria Vincenza, 2023. "The state of the art of strategic leadership," Journal of Business Research, Elsevier, vol. 158(C).
    2. Huong Le & Andros Gregoriou & Tung Nguyen, 2023. "Advertising, product market competition and stock returns," Review of Quantitative Finance and Accounting, Springer, vol. 60(4), pages 1605-1628, May.
    3. Edeling, Alexander & Srinivasan, Shuba & Hanssens, Dominique M., 2021. "The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 857-876.
    4. Po-Hsuan Hsu & Dongmei Li & Qin Li & Siew Hong Teoh & Kevin Tseng, 2022. "Valuation of New Trademarks," Management Science, INFORMS, vol. 68(1), pages 257-279, January.
    5. Chahine, Salim & Fang, Yiwei & Hasan, Iftekhar & Mazboudi, Mohamad, 2019. "Entrenchment through corporate social responsibility: Evidence from CEO network centrality," International Review of Financial Analysis, Elsevier, vol. 66(C).
    6. Gensler, Sonja & Oehring, Karlo & Wiesel, Thorsten, 2024. "Reported and communicated shifts in strategic emphasis and firm performance," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 220-240.
    7. Kurt, Didem & Pauwels, Koen & Kurt, Ahmet C. & Srinivasan, Shuba, 2021. "The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 817-837.
    8. Sharma, Wamika & Lim, Weng Marc & Kumar, Satish & Verma, Aastha & Kumra, Rajeev, 2024. "Game on! A state-of-the-art overview of doing business with gamification," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    9. Peng He & Tong-Yuan Wang & Qi Shang & Jun Zhang & Henry Xu, 2024. "Knowledge mapping of e-commerce supply chain management: a bibliometric analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 1889-1925, September.
    10. Gundelach, Henrik & Nielsen, Bo Bernhard, 2023. "Subsidiary performance measurement in international business research: A systematic review and future directions," Journal of Business Research, Elsevier, vol. 169(C).
    11. Buchanan, Bonnie G. & Cao, Cathy Xuying & Wang, Shuhui, 2021. "Corporate social responsibility and inside debt: The long game," International Review of Financial Analysis, Elsevier, vol. 78(C).
    12. Azmat, Fara & Lim, Weng Marc & Moyeen, Abdul & Voola, Ranjit & Gupta, Girish, 2023. "Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals," Journal of Business Research, Elsevier, vol. 167(C).
    13. Liu, Dong & Fu, Ning & Wang, Guocai & Su, Lixun, 2024. "Past, present, and future of international joint ventures," Journal of Business Research, Elsevier, vol. 176(C).
    14. Hans B. Christensen & Luzi Hail & Christian Leuz, 2021. "Mandatory CSR and sustainability reporting: economic analysis and literature review," Review of Accounting Studies, Springer, vol. 26(3), pages 1176-1248, September.
    15. Mahabubur Rahman & Saqib Aziz & Mathew Hughes, 2020. "The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2001-2018, July.
    16. Marnik G. Dekimpe & Barbara Deleersnyder, 2018. "Business cycle research in marketing: a review and research agenda," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 31-58, January.
    17. Sharma, Amalesh & Yashaswy Akella, Laxminarayana & Bikash Borah, Sourav, 2022. "Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 151(C), pages 448-462.
    18. Chai, Shanglei & Li, Qiang & Abedin, Mohammad Zoynul & Lucey, Brian M., 2024. "Forecasting electricity prices from the state-of-the-art modeling technology and the price determinant perspectives," Research in International Business and Finance, Elsevier, vol. 67(PA).
    19. Kingsley Hung Khai Yeo & Weng Marc Lim & Kwang-Jing Yii, 2024. "Financial planning behaviour: a systematic literature review and new theory development," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 979-1001, September.
    20. Shun-Yang Lee & Julian Runge & Daniel Yoo & Yakov Bart & Anett Gyurak & J. W. Schneider, 2023. "COVID-19 Demand Shocks Revisited: Did Advertising Technology Help Mitigate Adverse Consequences for Small and Midsize Businesses?," Papers 2307.09035, arXiv.org, revised Jan 2024.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:finlet:v:50:y:2022:i:c:s1544612322004718. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/frl .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.