Loyalty-based segmentation and the customer development process
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Cited by:
- R. Sundarraj, 2006. "A model for standardizing human decisions concerning service-contracts management," Annals of Operations Research, Springer, vol. 143(1), pages 171-189, March.
- Bachmann, Frank & Walsh, Gianfranco & Hammes, Eva K., 2019. "Consumer perceptions of luxury brands: An owner-based perspective," European Management Journal, Elsevier, vol. 37(3), pages 287-298.
- Sunny R. Igwe & Godswill C. Chukwu, 2016. "Demographic variables and retail choice pattern amongst urban Nigeria consumers," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(6), pages 125-135, June.
- Baesens, Bart & Verstraeten, Geert & Van den Poel, Dirk & Egmont-Petersen, Michael & Van Kenhove, Patrick & Vanthienen, Jan, 2004.
"Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers,"
European Journal of Operational Research, Elsevier, vol. 156(2), pages 508-523, July.
- B. Baesens & G. Verstraeten & D. Van Den Poel & M. Egmont-Petersen & P. Van Kenhove & J. Vanthienen, 2002. "Bayesian Network Classifiers for Identifying the Slope of the Customer - Lifecycle of Long-Life Customers," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 02/154, Ghent University, Faculty of Economics and Business Administration.
- V. L. Miguéis & D. Van Den Poel & A.S. Camanho & J. Falcao E Cunha, 2012. "Modeling Partial Customer Churn: On the Value of First Product-Category Purchase Sequences," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/790, Ghent University, Faculty of Economics and Business Administration.
- Martos-Partal, Mercedes & González-Benito, Óscar, 2013. "Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty," European Management Journal, Elsevier, vol. 31(4), pages 348-358.
- Herni Justiana Astuti & Keisuke Nagase, 2014. "Patient Loyalty To Healthcare Organizations: Relationship Marketing And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 39-56.
- Cristina - Andrada Baba & Raluca Nastase-Anysz, 2020. "Applied Communication Methods of Relationship Marketing for Adapting the Business to the Crisis Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1246-1258.
- Raluca Nastase-Anysz & Andrada Baba, 2020. "Public Sector Intervention in a Period of Crisis: Study Based on Applied Relationship Marketing Principles," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 923-935.
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