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Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland

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  • Kaufmann, Simon
  • Künzel, Karoline
  • Loock, Moritz

Abstract

Implementing smart metering is an important field for energy policy to successfully meet energy efficiency targets. From an integrated social acceptance and customer-perceived value theory perspective we model the importance of customer value of smart metering in this regard. We further shape the model on a choice-based conjoint experiment with Swiss private electricity customers. The study finds that overall customers perceive a positive value from smart metering and are willing to pay for it. Further, based on a cluster analysis of customers’ value perceptions, we identify four customer segments, each with a distinct value perception profile for smart metering. We find that energy policy and management should integrate a solid understanding of customer value for smart metering in their initiatives and consider different smart metering market segments within their measures.

Suggested Citation

  • Kaufmann, Simon & Künzel, Karoline & Loock, Moritz, 2013. "Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland," Energy Policy, Elsevier, vol. 53(C), pages 229-239.
    • Handle: RePEc:eee:enepol:v:53:y:2013:i:c:p:229-239
    DOI: 10.1016/j.enpol.2012.10.072
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    References listed on IDEAS

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