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Understanding the non-adoption of energy efficient hot water systems in New Zealand

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  • Grieve, Campbell
  • Lawson, Rob
  • Henry, James

Abstract

The speed at which many energy efficient technologies have been adopted has been very slow and the reasons why this is the case are often not well understood. An important area for New Zealand is domestic hot water which typically accounts for one-third of a household's electricity usage. We use in-depth interviews to examine the decision processes of six householders who were replacing existing hot water systems or building new homes. We also interviewed different trades people and professionals advising those households. Seven themes emerge from the interviews which demonstrate huge inertia to change. Using methods from decision sciences we also construct an information processing model describing the possible steps in the adoption decision. This model emphasises the complexity and difficulty a householder currently faces if they wish to pursue an alternative system for heating hot water.

Suggested Citation

  • Grieve, Campbell & Lawson, Rob & Henry, James, 2012. "Understanding the non-adoption of energy efficient hot water systems in New Zealand," Energy Policy, Elsevier, vol. 48(C), pages 369-373.
    • Handle: RePEc:eee:enepol:v:48:y:2012:i:c:p:369-373
    DOI: 10.1016/j.enpol.2012.05.039
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    References listed on IDEAS

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    1. Punj, Girish N & Staelin, Richard, 1983. "A Model of Consumer Information Search Behavior for New Automobiles," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 366-380, March.
    2. Steg, Linda, 2008. "Promoting household energy conservation," Energy Policy, Elsevier, vol. 36(12), pages 4449-4453, December.
    3. Roulleau, T. & Lloyd, C.R., 2008. "International policy issues regarding solar water heating, with a focus on New Zealand," Energy Policy, Elsevier, vol. 36(6), pages 1843-1857, June.
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    2. Michelsen, Carl Christian & Madlener, Reinhard, 2016. "Switching from fossil fuel to renewables in residential heating systems: An empirical study of homeowners' decisions in Germany," Energy Policy, Elsevier, vol. 89(C), pages 95-105.
    3. Gill, Nicholas & Osman, Peter & Head, Lesley & Voyer, Michelle & Harada, Theresa & Waitt, Gordon & Gibson, Chris, 2015. "Looking beyond installation: Why households struggle to make the most of solar hot water systems," Energy Policy, Elsevier, vol. 87(C), pages 83-94.
    4. Sanders, Kelly T. & Webber, Michael E., 2015. "Evaluating the energy and CO2 emissions impacts of shifts in residential water heating in the United States," Energy, Elsevier, vol. 81(C), pages 317-327.

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